Facebook Launches New Mobile Design for Business Pages – blog.hubspot.com If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices… Continue Reading On blog.hubspot.com » 7 Key Factors That Can Boost Local Reviews Up to 900%: An Interview with the Master of Local Search – blog.crazyegg.com Bob Sommers is one of the most likeable guys you’ll ever...
8 Tools I Use Every Day for Social Engagement – ducttapemarketing.com/blog/ I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months. So, I thought it might be useful to write a post outlining my current tool set for consuming, sharing and interacting online… Continue Reading On ducttapemarketing.com/blog/ » The Future According to Larry Page: Outlook Lazy – wordstream.com/blog...
[Video] Email Marketing: Use website content to increase list size – marketingexperiments.com/blog/ Tweet Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series of video shorts highlighting the most memorable sessions from last year’s event. As MECLABS’ Managing Director Flint McGlaughlin said at Optimization Summit 2012, “Best practices on the Internet are typically pooled ignorance… Continue Reading On marketingexperiments.com/blog/ » Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners” –...
Marketing Day: April 17, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about….. Continue Reading On marketingland.com » Beverage Ads Dominate Consumer Goods Category on Mobile – marketingpilgrim.com Consumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk...
Marketing Day: April 15, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they…. Continue Reading On marketingland.com » iPhone Users Do More Virtual Shopping Than Android Users – marketingpilgrim.com It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the...
Marketing Day: April 15, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they…. Continue Reading On marketingland.com » iPhone Users Do More Virtual Shopping Than Android Users – marketingpilgrim.com It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the...
How To Optimize Contact Forms For Conversions [Infographic] – unbounce.com/blog Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mothers maiden name. How rude. Personally I love forms. Why? Because I get to write about how annoying they are and how to make them less so. My biggest pet peeve (pet? let’s say “form” peeve), is when people don’t express what the button will do when it’s clicked, but thanks to some studies done from the infographic below, we can see that using...
Why You Are Ignoring The Most Important Data – socialmediaexplorer.com Business is having a love affair with big data. In the last few months it seems that every conference and webinar I come across has “big data” on the agenda. Big data is the allure of more. More information. More access to behavior. Opportunities for more sophisticated analysis. The thinking goes likes this: If we know every move people make then we not only know everything, but we can predict everything… Continue Reading On socialmediaexplorer.com » Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists – marketingland.com...
Value Proposition: How do you create an effective value prop? – marketingexperiments.com/blog/ Tweet In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will use our research to help you discover an effective value proposition, and answer questions like: What do your customers find most appealing about your offer? … Is it the price? … Is it a specific feature? … Is it the broader brand association? But first, we wanted to learn some value proposition insights...
WSJ: Yahoo Wants Deeper Relationship With Apple – marketingland.com Earlier in the week I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with…. Continue Reading On marketingland.com » Twestival – #GivingTuesday – socialmediaexplorer.com Twestival is back! Twestival combines social media and in-person events to raise money for charity. And it works! The first global Twestival was in 2009. Since then, Twestival has raised $1.75 million...
The Top-30 WordPress Plugins [Infographic] – blog.crazyegg.com When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from a database of more than 22,000 options, the whole topic of WordPress plugins can be overwhelming… Continue Reading On blog.crazyegg.com » 4 Tried and True Marketing Automation Recipes for Better Email Nurturing – blog.hubspot.com Research from MarketingSherpa shows that the email marketing strategy...
In Praise of Vanity Metrics – socialmediaexplorer.com In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down. Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got… Continue Reading On socialmediaexplorer.com » Marketing You: The key to building a great business! – jimsmarkteingblog.com It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check...
48 Tweetable Stats To Make You An Online Marketing SmartyPants – unbounce.com/blog (Image source) So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats. Learn some rad new marketing facts, take your pick of the best, and tweet away… Continue Reading On unbounce.com/blog » Freebie: The Collective Legal Guide For Designers (Contract Samples) – smashingmagazine.com Rule number one for designers of all kinds: use a...
Dynamic Remarketing Ads: The Future of Google Remarketing – wordstream.com/blog Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care… Continue Reading On wordstream.com/blog » 15 Insider Tips for Creating a Content Creation Machine...
How To Remove Ugly URL Parameters from Google Analytics Reports – blog.crazyegg.com Is Google Analytics cluttering up your reports with 100′s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s. You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that are appended to the URL of a very important page on the Crazy Egg website — the Welcome Page… Continue Reading On blog.crazyegg.com » Marketing Day: March 29, 2013 – marketingland.com Here’s our daily recap of what happened...
5 Big Brand Landing Page Examples [with Critiques] – unbounce.com/blog The big question here is: “Do the big brands produce better landing pages than the average SMB?” Do they utilize professional designers and take advantage of their status and brand image to design experiences that work in perfect concert with their other brand properties (Website, magazines, advertising)? In this post, I’ll look at 5 company’s landing pages and critique what’s good and bad about each of them – and things they might want to throw into an A/B test for optimization… Continue Reading On unbounce.com/blog » High-Speed Coding: Goodbye, Zen...
Facebook Adds Reply to Comment Feature: A Cheer Rises Up Across the Land! – marketingpilgrim.com Take notice, my fine readers, today is a banner day – I’m going to say something nice about Facebook. After years of wishing and hoping, Facebook just implemented replies to comments. Yes, you heard it right. Now you can directly respond to a comment whether it’s first, last or somewhere in the middle… Continue Reading On marketingpilgrim.com » Design Patterns: C-Swipe: An Ergonomic Solution To Navigation Fragmentation On Android – smashingmagazine.com There are 3,997 different Android devices. Your navigation should work with all of...
Klout’s New Product Invites Businesses To Get Serious About Social Influence – marketingland.com Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » How User-Generated Content Powers Better Social SEO Results – socialmediaexplorer.com User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online...
How a Pro Marketer Would Sell a Used Workout Machine on Craigslist – blog.crazyegg.com It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get results, you use the same basic techniques. Let’s take a look at some Craigslist ads to see what works. Then try the same techniques on your own sales pages and see if they don’t make a difference. Start with a compelling title Every offer should start with a strong headline… Continue Reading On blog.crazyegg.com » Business to Business Alternative Marketing – marketingtechblog.com One of the opportunities for Business to...
Responsively Retrofitting An Existing Site With RWD Retrofit – smashingmagazine.com Since the introduction of the iPhone in 2007, touchscreen mobile devices have exploded in popularity. They have introduced new problems, new solutions, new interactions, new ways of thinking and, of course, new costs to our clients. The most important question on everyone’s mind — clients and developers alike — is, “How can we provide a great Web experience to our users on mobile?” It All Started With iPhone The mobile Web was rarely considered before the iPhone (mostly because mobile browsers were so bad)… Continue Reading On smashingmagazine.com »...
