Benchmark 5: Things We Can Learn From the Mike Rice Situation at Rutgers + MORE

In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down.
Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got…

It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check them out, without even picking up a phone.
Your capabilities

So, if you are relying on being capable, as a way to build your business, you are going to find yourself consistently fighting to get noticed…

Content creation isn’t easy and I, for one, am very glad. I’ve been writing online content for almost a decade now and have truly enjoyed the increased emphasis on quality over quantity and targeted messaging we’ve seen over the past few years.
Companies are now fully aware that simply distributing information on a regular basis is not enough…

We’ve been focusing quite a bit on Twitter this week, so here’s another simple tool that can help you utilize Twitter for acquiring new business.
Twilert has sent almost 40 million alerts to its users. It’s a web application that enables you to receive regular email updates of tweets containing your name, your brand, your product, your service… or any other relevant keyword that you think would help lead your company to new business on Twitter…

Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?
While there are quite a few ways in which you can offer variety in your marketing, today we’re going to zone in on one in particular: secondary calls-to-action (CTAs)…

Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I saw him perform his Buried Alive Comedy Tour last week probably weren’t expecting that anyway.
Despite social media breaking down virtual barriers to conversations with unreachable people (and Aziz has plenty of them with more than 2 million Twitter followers), in real life – most people understand a level of unapproachability in our celebrities…

  

With its structured approach to organizing assets, Adobe Fireworks can be a pleasure for designing and prototyping. But demonstrating your designs on a wide range of devices can be time-consuming and could even require some degree of coding.
The Create Demo extension addresses some of these issues…

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In an average week, I skim a dozen marketing related studies, review a handful of new infographs and “check out” more than 50 articles on the subject in order to stay informed and write these posts.
What I’ve never done, was download a marketing study to my tablet – until now…

If you’re a large organization working across multiple verticals, having a simplified process for your sales team to find and present relevant presentations, use cases and other information is critical to the speed and effectiveness of the sale. Qvidian calls this the Sales Playbook.
Qvidian Sales Playbooks is a cloud-based guided selling platform, tightly integrated with Salesforce…

There’s a brilliant Twitter feed called @AvoidComments whose sole purpose is to remind us not to read comments on the Internet:This is excellent advice when it comes to newsy sites like Salon, which seems to be where repressed rage goes to die seethe indefinitely. And even Justin Bieber knows not to read the comments on YouTube: “I don’t read YouTube comments because those can get you sad…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Vitra Singh – Enjoy!
I started a small business. And I failed. Not exactly the ideal outcome for an aspiring entrepreneur.
Looking back, there are things I should have done differently. Here are 5 pitfalls to avoid, based on my own experiences:
1…

Emarketer reports that mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the eMarketer report, US mobile advertising grew 178 percent last year and is expected to….

Move over PowerPoint – your day is done! It’s time to make way for SlideShare, the online presentation tool acquired by LinkedIn last year.
While many content marketers have been focusing on Twitter and Facebook, using infographics or making flashy presentations with a variety of online tools, there’s one online resource that has quietly gained prominence and influence – SlideShare…