The Ultimate Guide to Facebook Graph Search + MORE

I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months.
So, I thought it might be useful to write a post outlining my current tool set for consuming, sharing and interacting online…

On the Q1 2013 earnings call last week, Larry Page spent a lot of his time taking about the future – a future that will not be social, as Page might have had us believe in the past. He didn’t mention Google+ once on the call, and social media only came up insofar as YouTube is social. That’s a switch!So what does define the future of Google? The unifying theme just might be laziness…

With 9 out of 10 B2B marketers using content marketing, competition for attention is more fierce  than ever. The constant battle with Google algorithm and indexing updates and the masking of useful data against which to optimize has caused many ambiguities when it comes to implementing traditional SEO advice…

  

It’s that time of the year again: We’ve started working on a brand new Smashing Book! The book will be as ambitious as it is beautiful — a unique, extraordinary artefact, filled with valuable insight for Web designers and developers.
The Smashing Book #4 consists of two separate hardcover books, neatly packaged into one slipcase…

The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism, but it might be time to think about your brand’s vanishing […

Along with co-author and foreign policy expert Jared Cohen, Google Executive Chairman is doing the rounds on radio and TV in support of their new book The New Digital Age. This evening both were interviewed on NPR’s All Things Considered program. I don’t have an advance copy of the book….

And in sports, Bryce Harper shares a terrible photo of his bedroom, Roy Hibbert and David Lee really, really dislike each other, and Andrew Luck’s cell phone looks almost as old as him.
Hmm. . . that might sound like a slow news day, but those are actually three of the top stories on USA Today’s new sports site…

If you’ve been paying attention to recent social media news, you’ve heard of Facebook Graph Search. This is Facebook’s internal search product, which aims to return personalized search results by using  data generated from your friends and likes.
How does it work? Can it help you connect with fans and customers? I found 12 articles that are most likely to answer your questions and share them here in one spot…

I’ve written thousands of posts for you on Jim’s Marketing Blog. However, these posts are not just here for you to read:
You are also free to USE them in your newsletter, your blog, your website or in ANY WAY you wish – free of charge!

No permission required
You do not need my permission to use my posts and you do not have to give me credit for them or link to me…

Who says you can’t have your cake and eat it too? (Image source)
You want a landing page with through-the-roof conversion rates. You also want that landing page to possess top-ranked search results. Can you have both?
The answer is yes. This post will show you how to develop a landing page that gets conversions, while ranking well at the same time…

One of your product pages has 160 likes and the other has 800+. Is the product with 800+ likes a better product? Are there problems with the product that only has 160 likes? Or was the product with 800+ likes simply promoted more effectively, landing in the stream of an influencer? What kind of information can you glean from the number of links, follows, retweets, or fans you have?
In my opinion, not much…

Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends — not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don’t want it to be).
So we asked marketing experts and industry thoughts leaders to share their thoughts on how to be an effective, lovable marketer, and we’ve pulled out some tidbits of wisdom from their advice for you here…

With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.
The sheer volume of social media data makes it incredibly difficult to analyze…

Zack Teibloom tells us how he used Twitter to find friends, free stuff, a job and a girlfriend.Related Articles
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