How to get more done in less time and improve your thinking + MORE

Earlier in the week I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with….

Twestival is back!
Twestival combines social media and in-person events to raise money for charity. And it works! The first global Twestival was in 2009. Since then, Twestival has raised $1.75 million for over 285 charities around the world!
Now, in 2013, with the help of global sponsors PayPal, StayClassy, and Project 7, Twestival is poised to expand its impact…

Marketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities…

Google’s Enhanced Campaigns are here, and with them came new bid adjustments. While they may seem straightforward at first, bid adjustments can get a bit tricky when they are applied together. For example let’s say you have three bid adjustments set at -60%, +20%, +30%. Google combines those to reach an overall adjustment of -38%…

They say your prospects need to know, like, and trust you before they’ll buy.
Most marketers pay attention to trust-building strategies. After all, direct response puts a lot of emphasis on proofs.
But how do you help people know you?
Let’s be honest. In digital marketing, your visitors only know what you tell them…

Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works.
There’s something less obvious going on, though…

eBay is preparing to do battle with Amazon for the title of Top Shop. They made several announcements this week that were both smart and surprising.
First, AdWeek says that eBay is now prepared to open up their big data box to advertisers. With both buyers and sellers and their parental link to Paypal, eBay has access to an enormous amount of customer data…

I’ve got another free eBook for you – keep reading!
I’ve experimented with various coaching and consulting models over the years and while I’m a big strategy before tactics kind of guy I like some things about a model I call blueprinting.
The idea behind blueprinting is to map out a manageable set of steps each month based on proven areas of focus…

Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space.

The first question was about corporate blogging and 3 tips that I’d provide…

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define the amount of data that’s at the disposal of PR and marketing professionals, the […

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships, according to John Bennett, director of the Master of Science at the McColl School of Business.
Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm…

Many people ask me how I manage to run a busy marketing business and still produce so much creative content every day.

So, here’s my secret!
My secret
I figured out a long time ago that there is never enough time to do everything. However, I discovered that you can find the time to do all the important stuff, so long as you decide to stop reacting to the unimportant stuff…

  

There are several ways to make navigation responsive, and usually the solution we need is quite straightforward. But despite the apparent simplicity, there are many underlying factors which, when thought through and implemented properly, can make a simple solution even better without adding more complexity to the user interface…

The notion of de-cluttering is also applicable to what we do in our non-profits.Related Articles
Great Ways to Profit from the HolidaysThe Use and Benefits of Email Marketing for Nonprofits6 Solid Topics for Your Non-Profit Newsletter