Freebie: The Collective Legal Guide For Designers (Contract Samples) + MORE

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So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.
Learn some rad new marketing facts, take your pick of the best, and tweet away…

  

Rule number one for designers of all kinds: use a contract. Sometimes, this is easier said than done. Should I use a service agreement? A retainer? A licensing contract? With the help of Docracy, we collected the experience of many designers to provide a wide range of starting points for less experienced creative professionals, and to start a permanent free legal resource for the community…

Last year Facebook announced a new feature titled “unpublished” posts that allowed brand managers to create posts that users wouldn’t see … unless they were being marketed to. With these post types, Advertisers could then use the post for a sponsored listings within the…

Please visit Marketing Land for the full article…

Whether you’re working from home or clocking in a nine-to-five somewhere, “your workplace and the atmosphere surrounding you determine the way you work and explore your imagination.Related Articles
Think Before You Type: Avoiding Blog & Social Media Gaffe LibelLinkedIn 2.0: Add-ons & Apps to Amp Your ProfileZenDesk: Create a Help Desk to Advance Your Marketing Efforts

Podcast interview with Chip Heath
There’s a running joke in my family. When my girls were growing up I would often shout out to each of them as they were off to the next party or outing – “Make good choices!”

While I was completely sincere in my words it never failed to draw a big smile from them and their friends…

Twitter has relaunched their Business center and added a new, fantastic video. I love the messaging and the graphic design – it paints such a clear picture of Twitter and how businesses can utilize the tool in real-time to find, respond and promote their business.
The basics include connect with the right people, find out more about who’s on Twitter and how to reach them, understand your results with analytics, integrate your marketing efforts with Twitter buttons and embedded Tweets, scale your efforts to maximize your impact
and get results with successful promotional tactics and strategies…

Ever wake up on the wrong side of the bed?
Of course you have. We all have.
Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?
Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark…

This morning we posted about Twitter and some of the great advice they’re providing businesses. One of the key pieces of advice was to utilize a series of tweets to grow interest and promote a contest or events. If you don’t utilize a tool like Hootsuite to schedule your tweets (that’s our affiliate link), then you need an alternative for planning and scheduling out your tweets…

Tweet
Testing and optimizing elements of your PPC ad campaigns can significantly increase conversion when done strategically.
So, in today’s MarketingExperiments blog post, we’re going to look at how the MECLABS Research team used paid search keywords strategically placed on a landing page to achieve a 144% increase in total leads…

Social analytics platform Venuelabs first alerted us to the existence of a huge brand blind spot in social monitoring in 2011. The software, which focuses on monitoring your online storefronts — Yelp pages, Foursquare pages, Facebook pages, etc. — rather than performing keyword-based social monitoring like most listening platforms, is a slightly different spin on brand listening…

At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it’s caught on videotape. That’s when it becomes really Not OK…

Google doesn’t just talk about user experience and optimization.
It shows us how to do it.
The Full Value of Mobile promotion is an outstanding example of new media marketing, content creation  and pure entertainment.
So let’s take a close look at Google’s methods to see how you can create something similar…

Freemium is a concept that works in mobile gaming. Freemium apps brought in almost 10 billion in revenue last year and 80% of that went to games. We’ll pay to level up faster, get the hottest virtual goods and unlock areas we’ve never seen before. We’ll pay to keep playing. But Tapjoy has discovered that people are also willing to pay attention instead of cash…

As new digital ad formats surface in the industry, advertisers must adapt to the trends and evaluate new media channels to work into their budgets. The biggest issue with this is, what if there is no increase in budget quarter over quarter, year over year? Is there a way to still capture profitable traffic without breaking the bank?Mobile ads already have a handful of ad formats that can be tested out, but can they be optimized? How will mobile search ads perform over mobile display ads? Mobile in-app ad inventory is widely available, but will they work for your audience? How will an offer wall perform compared to an in-app banner ad?With so many mobile ad options to choose from, this blog post will focus on which mobile ad formats are best used for limited ad budgets…

Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers. On-the-fly upsets to content plans and rapid response content creation are counterintuitive for most brands, though.
At TopRank, we coach brands on careful planning, implementation, measurement and ongoing improvement based on insights…