How To Build Your Own Custom Google Analytics Dashboard + MORE

Take notice, my fine readers, today is a banner day – I’m going to say something nice about Facebook.
After years of wishing and hoping, Facebook just implemented replies to comments. Yes, you heard it right. Now you can directly respond to a comment whether it’s first, last or somewhere in the middle…

  

There are 3,997 different Android devices. Your navigation should work with all of them. C-Swipe can help: It is an alternative navigation pattern for tablets and mobile devices that is novel, ergonomic and localized.
This article provides a detailed walk-through of the design and code and provides a downloadable mini-app so that you can try out C-Swipe to see whether it’s right for your app…

What did Andy Rubin do the day it was announced he was moving on from Android to a “new chapter” at Google? He made a nostalgic post about Android not on Twitter, not on Google+ but rather on Facebook, where he’s suddenly been busy. I know Rubin has had his Facebook account for at…

Is it possible for content marketing to pick up any more hype in the online business world?
(Side note: I think we need a content marketing version of What the !@#$ is My Social Media Strategy? due to all of the buzzwords getting thrown around these days)
The problem with the discussion around “creating awesome content” is that most people treat the process as a gift rather than a sincere strategy…

The FDA might be accidentally brilliant.
Every now and then for the past several years, that thought has crossed my mind. Without context, it may seem like a strange conclusion to make about any government agency. For anyone who was there in DC on November 12, 2009 when the FDA held their first public hearing on social media marketing  – this conclusion would seem even stranger…

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During our most recent Web clinic – “Converting PPC Traffic: How strategic keyword placement increased conversion by 144%” – we received questions from the audience that we didn’t have time to address during the presentation. So, let’s take a look at them now …
 
If you have a new product, you can’t make those kinds of claims – then what do you recommend we do? – RD
I believe RD’s question is in response to two discoveries we often teach…

We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized for mobile, and no mobile apps on the horizon… nada…

One of the things most small business struggle with mightily is differentiation. And yet, it’s probably the number one factor in the success of one business over another.
If you can’t demonstrate how your business is significantly different than every other business that says it does what you do, you are doomed to compete on price…

Before you rush out to tell everyone how great your blog is, think about your audience, the value your blog brings to them and what you’re going to do with them when they come.Related Articles
A Playlist Inspired By My First Blog5 Hardcore Blog Post Promotion Methods That Will Double Your TrafficHappy St…

Note: I wrote the following for Watch.tv. It’s republished here with permission. 
If your business has been on the World Wide Web for more than about 12 minutes, you understand that the most powerful and proven way to attract customers online is through search. That’s so much the case that an entire industry evolved to help businesses optimize for Google, Bing, Yahoo and friends…

You have probably already figured out that I’m a bit of an analytics nut. Not only do I use Google Analytics but I also use several alternatives. I check out analytics blogs and have used custom dashboards and reports.
The one thing I haven’t done – until now – is create my own dashboard…

Like any good carpenter, as a PPC manager you need to have a number of tools available to you in order to get the job done and done right. Through the years, I have come to find a number of different PPC tools to help in a variety of different areas, from competitor analysis to setting up conversion and analytics tracking…

Finally! You’ve made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website…

Today, I want to share a simple idea with you, to help you earn the trust and attention of your marketplace.
I’d like to start by asking you a question: Where are you going to find your trust opportunities today?

Trust opportunities
Trust opportunities are those situations, where you can earn the trust of someone or an entire marketplace, by demonstrating trustworthiness…

Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API, allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $800 million by 2014, to account for 12…