Infographic: Mobile APPeal – Exploring the Mobile Landscape + MORE

Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your…

Please visit Marketing Land for the full article…

User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online users. It can be used strategically in any digital marketing campaign to learn about a particular audience in greater depth, to engage customers, and to build loyalty. What’s often overlooked, though, is the social SEO benefits of UGC…

Four truths to social media that businesses have to face when thinking of running a campaign.Related Articles
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Recently I had a heated argument with one of our clients about using the word “click” in Google AdWords display banner ads. There are many questions about inappropriate language on Google AdWords, especially for banner or flash ads. Most advertisers take unnecessary precautions because they are worried that the design will be disapproved by the Google Policy Team…

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As part of any value proposition, you must have an “only” factor. This means you must differentiate yourself from your competitors in at least one way. The two “only” factors that most commonly come to mind are price and quality. Price, especially, is often at the forefront of every consumer’s mind…

Marketing podcast with Jonathan Fields
A few weeks ago I started a series of posts I’m calling Recover You. The series is focused on practices and habits that I believe lead to a healthier mind, body and spirit, a healthier business and ultimately a healthier economy. You can catch the entire Recover You series here…

More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies adopt mobile strategies as part of their day to day business…

  

Recently I shared with you some advice from the WordPress community to beginners. But what if starting out is already a dim memory? What if you’re already so immersed in the world of WordPress that you dream of Trac and you bore your partner with talk of your latest achievement with custom post types?
Below are some tips from WordPress pros from across the community…

Technology continues to offer incredible opportunities to the small business. As computing power and platforms continue to progress, costs continue to drop across the board. A few years ago, search and social platform tools were thousands of dollars per month and only available to companies who could afford the investment…

We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update it periodically…

I want you to think about the following for a moment:

The last tweet you sent.
The last blog post you published.
The last marketing email you sent.
The last blog comment you made.
The last Facebook status you wrote.

First impressions count
Each of those actions, could easily be someone’s first exposure to you…

What is pre-abandonment?
You’re probably already familiar with landing page abandonment, when a user drops out of a conversion funnel before reaching the end. Unfortunately, there’s another kind of abandonment that many online marketers aren’t even aware of: pre-abandonment.
Landing page pre-abandonment happens when users, who have clicked on a link (for example an email link or a PPC ad), hit their back buttons before the destination page has loaded…

Companies all over the social web are confronted with the need for  ROI in corporate blogging.
Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators  are falling short.
Why? A focus on self-promotion has many brands running out of content  ideas and time to show a return on their blog content investment…

If you are wondering exactly how you should fill out those NCAA Basketball Tournament brackets for the 2013 version of March Madness but you’re not sure if favorite uniforms is the best technique, why not use the next most completely unscientific technique of using social buzz from Facebook?
As a sports fan that actually likes the games and watching people actually perform in ways that creates excitement and upsets etc, this kind of exercise is entertaining but it shouldn’t be something I agree with or should it? Interestingly enough, this completed bracket almost seems like a plausible result (minus Notre Dame being in the Final Four which would require an act of God, or at least the new Pope, to make that happen)…

Everyone sends newsletters these days and for good reason: they work.
But what emails are you sending to specifically ensure your customers come back and buy again?
None? Well, you’re not alone!
Customer retention is a complex beast and understanding ways you can use email to increase your customer retention will lead to a direct increase in the amount of money you make from your customers…