Tag: unbounce.com/blog

Keeping The Big <picture> Small: How To Avoid Duplicate Downloads In Responsive Images + MORE

Kody
Weekly Wrap: Heart of Business Has Arrived! – benchmarkemail.com/blogs It was a big week for us at Benchmark. We launched our brand new podcast called Heart of Business. We’re giving away a bunch of iTunes gift cards to celebrate, so make sure you check it out.Related Articles Weekly Wrap: Goin’ to Coachella…In My MindIntroducing the Heart of BusinessDefending Cake over Liability Issues – the Weekly Wrap Continue Reading On benchmarkemail.com/blogs » One CEO’s Take on Google Glass. Do You Agree? – marketingpilgrim.com Meetup CEO Scott Heiferman is pretty opinionated, especially about Google Glass. Let’s keep this simple. Watch this video...

Infographic: 10 Years Of LinkedIn + MORE

Kody
Infographic: 10 Years Of LinkedIn – marketingland.com To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 3 [Awesome] Ways to Identify Your Biggest Fans & Collect Customer Testimonials – unbounce.com/blog Remember: Your biggest fans can attract new leads (Image source) Too often, when marketers think of attracting new leads to their product or...

What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? + MORE

Kody
A Quick-Start Guide to Universal Analytics – blog.crazyegg.com There’s something new from Google Analytics. OK, well, maybe it’s not that new. The search giant announced Universal Analytics back in October 2012 and now it’s in open beta. As a stats junkie I had to try it out, and I thought you might like to as well. So here’s my walkthrough of the setup phase… Continue Reading On blog.crazyegg.com » Celebrating A Decade’s Worth Of Professional Networking On Linkedin – marketingland.com On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin...

4 Pillars of Lean Web Design + MORE

Kody
Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android – marketingland.com A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions – toprankblog.com The average consumer goes through...

What Makes a Great Facebook Landing Page? [Examples] + MORE

Kody
What Makes a Great Facebook Landing Page? [Examples] – unbounce.com/blog Will these Facebook landing pages get the thumbs up? (Image source) In 2009 I was introduced to the concept of having a dedicated landing page for each PPC ad. I saw first hand how conversion rates soar when this simple process is put into place and knew I would be an advocate for rest the rest of my professional life… Continue Reading On unbounce.com/blog » “Get More Likes”: Facebook Promoted Page Ads Now Available Globally – marketingland.com First introduced in the U.S. last December, Facebook has now made Promoted Page...

How to Create Winning Headlines in 9 Simple Steps + MORE

Kody
How to Make Strategy More Than a Nice Idea – ducttapemarketing.com/blog/ Few things are more confusing to business owners and marketers than the idea of marketing strategy. photo credit: HikingArtist.com via photopin ccI think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things… Continue Reading On ducttapemarketing.com/blog/ » The 4 Strategic Phases Of Lean Display Advertising – marketingland.com Professional stand-up comedians are known to practice their routines with smaller audiences in preparation...

CSS3 Transitions: Thank God We Have A Specification! + MORE

Kody
The truth about Steve Jobs, research and planning – jimsmarkteingblog.com Steve Jobs was a remarkable person. Like many, I have studied his career for years and been amazed at what he achieved, in such a very short time. One of the things that happens whenever someone has a massive impact in any area of life, is that their ideas get misquoted or distorted. Today’s post looks at one element of Steve Jobs’ work, which is often quoted by small business owners, yet has no foundation in fact… Continue Reading On jimsmarkteingblog.com » Save Your Business Blog From Google’s RSS Hammer...

Talk is cheap + MORE

Kody
How Dyson’s Winning Strategy Depends On Who They DON’T Hire – rohitbhargava.com/blog The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an alternative that wouldn’t leave wheel shaped trenches in their garden… Continue Reading On rohitbhargava.com/blog » Responsive Layouts: How To Maintain Hierarchy Through Content Choreography – smashingmagazine.com    One of the issues we need...

The Ultimate Guide to Facebook Graph Search + MORE

Kody
8 Tools I Use Every Day for Social Engagement – ducttapemarketing.com/blog/ I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months. So, I thought it might be useful to write a post outlining my current tool set for consuming, sharing and interacting online… Continue Reading On ducttapemarketing.com/blog/ » The Future According to Larry Page: Outlook Lazy – wordstream.com/blog...

Playlist: Favorite Bands & Artists on Twitter + MORE

Kody
Playlist: Favorite Bands & Artists on Twitter – benchmarkemail.com/blogs Favorite bands and artists to follow on Twitter, in honor of Social Success Stories.Related Articles Introducing Social Success Stories & iPad Mini GiveawayAdding Social Sharing Links to Your Email CampaignsHow Email Marketing Will Evolve In 2010 Continue Reading On benchmarkemail.com/blogs » Don’t Let Your Content Marketing Hit A Wall – unbounce.com/blog Don’t let your content marketing hit a wall (Image source) Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once...

2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber? + MORE

Kody
[Video] Email Marketing: Use website content to increase list size – marketingexperiments.com/blog/ Tweet Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series of video shorts highlighting the most memorable sessions from last year’s event.    As MECLABS’ Managing Director Flint McGlaughlin said at Optimization Summit 2012, “Best practices on the Internet are typically pooled ignorance… Continue Reading On marketingexperiments.com/blog/ » Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners” –...

Google Affiliate Network Closing Shop + MORE

Kody
How to Modernize an Old-School Event Marketing Strategy – blog.hubspot.com Trades shows and events. A marketer’s best friend? Or too old-school? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. Unfortunately, it often feels like events are just totally contrary to the inbound marketing methodology… Continue Reading On blog.hubspot.com » Stop waiting for guarantees – jimsmarkteingblog.com If you have an idea you’ve been thinking about putting into action, I’d like...

Playlist: Coachella From the Top, Down + MORE

Kody
Web Usability: When should you avoid navigation? – marketingexperiments.com/blog/ Tweet Navigation is often considered a core element of website usability. If you routinely put navigation on every single page of your website, you will likely be shocked by one of our recent discoveries …     You can watch the full free Web clinic – “The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles” – to hear Flint McGlaughlin, Managing Director, MECLABS, explain three other surprising findings from our optimization testing and experimentation… Continue Reading On marketingexperiments.com/blog/ » Facebook Home Opens Up Mobile Ad...

Google Caves on Ad Group–Level Mobile Bids + MORE

Kody
How To Optimize Contact Forms For Conversions [Infographic] – unbounce.com/blog Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mothers maiden name. How rude. Personally I love forms. Why? Because I get to write about how annoying they are and how to make them less so. My biggest pet peeve (pet? let’s say “form” peeve), is when people don’t express what the button will do when it’s clicked, but thanks to some studies done from the infographic below, we can see that using...

How to Optimize Your Business Blog [Checklist] + MORE

Kody
Value Proposition: How do you create an effective value prop? – marketingexperiments.com/blog/ Tweet In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will use our research to help you discover an effective value proposition, and answer questions like: What do your customers find most appealing about your offer? … Is it the price? … Is it a specific feature? … Is it the broader brand association? But first, we wanted to learn some value proposition insights...

TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” + MORE

Kody
TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” – marketingland.com TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 70 Percent of Mobile Searches Lead to Online Action Within an Hour – marketingpilgrim.com If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built...

The Top-30 WordPress Plugins [Infographic] + MORE

Kody
The Top-30 WordPress Plugins [Infographic] – blog.crazyegg.com When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from a database of more than 22,000 options,  the whole topic of WordPress plugins can be overwhelming… Continue Reading On blog.crazyegg.com » 4 Tried and True Marketing Automation Recipes for Better Email Nurturing – blog.hubspot.com Research from MarketingSherpa shows that the email marketing strategy...

Freebie: The Collective Legal Guide For Designers (Contract Samples) + MORE

Kody
48 Tweetable Stats To Make You An Online Marketing SmartyPants – unbounce.com/blog (Image source) So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats. Learn some rad new marketing facts, take your pick of the best, and tweet away… Continue Reading On unbounce.com/blog » Freebie: The Collective Legal Guide For Designers (Contract Samples) – smashingmagazine.com    Rule number one for designers of all kinds: use a...

One Common Mistake That Can Ruin Any Conversation + MORE

Kody
Nuance Creates Mobile Advertisements That Talk Back – marketingpilgrim.com Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all. Nuance is going to change that… Continue Reading On marketingpilgrim.com » HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – blog.hubspot.com I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands...