Turn Anonymous Visitors into Business Leads + MORE

Turn Anonymous Visitors into Business Leads + MORE

Twitter Introduces Lead Generation 'Cards' to Collect Leads From TweetsHold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. 
A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications…

Continue Reading On blog.hubspot.com »

Majority of Mobile Users Would Rather Engage an Ad Than Pay for an UpgradeThe psychology behind how we spend our money is a wondrous thing. I’ll gladly throw down $1 a day for a Diet Coke, but I’m reluctant to spend $1.50 on a box of pasta that would feed my whole family when I can get it for less than that on another day. I’m also reluctant to pay for additional levels on my iPad games…

Continue Reading On marketingpilgrim.com »

Building The New Financial Times Web App: A Case Study


When the mockups for the new Financial Times application hit our desks in mid-2012, we knew we had a real challenge on our hands. Many of us on the team (including me) swore that parts of interface would not be possible in HTML5. Given the product team’s passion for the new UI, we rolled up our sleeves and gave it our best shot…

Continue Reading On smashingmagazine.com »

Search Companion Marketing: The AdWords Beta That's Still a Big SecretHave you ever wondered if there’s anything else out there? Something besides the regular ol’ search network of text ads, or the forever dying banner ads we see on the display and content networks?Maybe you’re using remarketing as a yo-yo in your pay-per-click campaigns, or Bing Ads to scoop up that targeted (and cheaper) traffic…

Continue Reading On wordstream.com/blog »

In Search of Voodoo: Optimizing the Customer Journey on the Search & Social WebI get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play right along with staffing, integration with other channels and measurement…

Continue Reading On toprankblog.com »

How To Design Call to Action Buttons That Convert

Day 4 of Conversion Centered Design week brings us to the mighty call-to-action. If you’re not sure how they should look or what they should say to increase conversions, you’re in for a treat. Today we have another stellar post by Mr. Michael Aagaard, the split testing junkie himself. So pay attention to this one, and learn from some of his countless case studies and experiments, all about call to action design…

Continue Reading On unbounce.com/blog »

Analytics and Testing: 3 tips to optimize your testing effortsTweet
The past can teach you a lot about your customers and where opportunities for testing and optimization exist in your sales funnel – if you take the time to look.
Looking to the past to guide current marketing efforts was one the key takeaways from Adam Lapp, Associate Director of Optimization and Strategy, MECLABS, and Benjamin Filip’s, Manager of Data Sciences, MECLABS, Industry Deep Dive session, “Hoverboards and DeLoreans: Taking your optimization from 0 to 88 mph,” from MarketingSherpa and MarketingExperiments Optimization Summit 2013…

Continue Reading On marketingexperiments.com/blog/ »

Marketing Day: May 22, 2013

– marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option Google Analytics announced a number of new…..

Continue Reading On marketingland.com »

Facebook Marketing: From 2,500 to 1 Million Fans in Just Two YearsWhen you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers.
But that’s not always the case. More and more businesses exist virtually, in the cloud. And while you’d expect these businesses to sell digital solutions, there’s one company that has made its mark selling appliances this way…

Continue Reading On blog.crazyegg.com »

Salvaging Your Sanity as a Community ManagerI was once fortunate enough to sit in a training session with Jake McKee, “The Community Guy.” We were talking about building brand communities, and he said something that stuck with me. I believe he was quoting Guy Kawasaki.
“If you last three years as a community manager, you’re good…

Continue Reading On socialmediaexplorer.com »

Infographic: The Evolution of Magento

– marketingtechblog.com

Infographic: The Evolution of MagentoSelecting an ecommerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise ecommerce platform of choice because of its flexibility for customization and the huge audience of users developing solutions for and supporting it…

Continue Reading On marketingtechblog.com »

My Content Creation Toolbox

– ducttapemarketing.com/blog/

My Content Creation ToolboxThis month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write
photo credit: erin m via photopin cc
Essentially, from a marketer’s point of view, writing is about producing content for the purpose of turning interest to purchase…

Continue Reading On ducttapemarketing.com/blog/ »

In all my time, I’ve never quite witnessed a company launch, take off, and make a name for themselves regionally the way OC-based LuckLove Productions did in under 6 months. Here I get to sit with founder, videographer and photographer Eva Rovillos to ask a series of questions that gets to the bottom of their event marketing secrets…

Continue Reading On benchmarkemail.com/blogs »

Turn Anonymous Visitors into Business LeadsWe’ve been testing a bunch of different systems for identifying and managing the businesses that are arriving at our site. We’re so excited about one such system that we whitelabeled it as DK+Stats and have implemented across 3 clients. A key issue we’ve been seeing with other systems is their inability to filter ISPs from actual businesses…

Continue Reading On marketingtechblog.com »