Amazon Acquires Goodreads: Boon or Bust for Small Publishers? + MORE

HP Empowers Social Care in Customer-Manned Forums – socialmediaexplorer.com They may not be talked about much, but forums are a driving force in true social media success. Social Media Explorer has experienced the prevalence of forums first hand. When we begin working with a client we create a Conversation Report, which uncovers research on where online conversations are happening around their brand, competitors and industry… Continue Reading On socialmediaexplorer.com » PR and the Airline ‘Fat Tax’: Endless Possibilties – prnewsonline.com/prnewsblog/ Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the...

Marketing Day: March 26, 2013 + MORE

5 Big Brand Landing Page Examples [with Critiques] – unbounce.com/blog The big question here is: “Do the big brands produce better landing pages than the average SMB?” Do they utilize professional designers and take advantage of their status and brand image to design experiences that work in perfect concert with their other brand properties (Website, magazines, advertising)? In this post, I’ll look at 5 company’s landing pages and critique what’s good and bad about each of them – and things they might want to throw into an A/B test for optimization… Continue Reading On unbounce.com/blog » High-Speed Coding: Goodbye, Zen...

How To Build Your Own Custom Google Analytics Dashboard + MORE

Facebook Adds Reply to Comment Feature: A Cheer Rises Up Across the Land! – marketingpilgrim.com Take notice, my fine readers, today is a banner day – I’m going to say something nice about Facebook. After years of wishing and hoping, Facebook just implemented replies to comments. Yes, you heard it right. Now you can directly respond to a comment whether it’s first, last or somewhere in the middle… Continue Reading On marketingpilgrim.com » Design Patterns: C-Swipe: An Ergonomic Solution To Navigation Fragmentation On Android – smashingmagazine.com    There are 3,997 different Android devices. Your navigation should work with all of...

What Is the Difference Between Earned and Paid Traffic? + MORE

Make a Big Impact on Your Landing Page with a Small Budget Video – unbounce.com/blog Filming yourself? Awkward, yet cheap. (Image source) It seems like almost every respectable, tech-savvy company has a homepage video these days. And while it may be somewhat of a trend, it’s not without good reason. Adding a video to your landing page can produce big results. Like a 64% increase in conversions big… Continue Reading On unbounce.com/blog » How to Sell More by Focusing On Less – ducttapemarketing.com/blog/ Today’s guest post is from Duct Tape Marketing Consultant Sean D’Souza. – Enjoy! Image Credit: Sean D’Souza...

Infographic: Mobile APPeal – Exploring the Mobile Landscape + MORE

Klout’s New Product Invites Businesses To Get Serious About Social Influence – marketingland.com Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » How User-Generated Content Powers Better Social SEO Results – socialmediaexplorer.com User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online...

What Is Your Content Giving? + MORE

Responsively Retrofitting An Existing Site With RWD Retrofit – smashingmagazine.com    Since the introduction of the iPhone in 2007, touchscreen mobile devices have exploded in popularity. They have introduced new problems, new solutions, new interactions, new ways of thinking and, of course, new costs to our clients. The most important question on everyone’s mind — clients and developers alike — is, “How can we provide a great Web experience to our users on mobile?” It All Started With iPhone The mobile Web was rarely considered before the iPhone (mostly because mobile browsers were so bad)… Continue Reading On smashingmagazine.com »...