8 Tools I Use Every Day for Social Engagement – ducttapemarketing.com/blog/ I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months. So, I thought it might be useful to write a post outlining my current tool set for consuming, sharing and interacting online… Continue Reading On ducttapemarketing.com/blog/ » The Future According to Larry Page: Outlook Lazy – wordstream.com/blog...
Playlist: Favorite Bands & Artists on Twitter – benchmarkemail.com/blogs Favorite bands and artists to follow on Twitter, in honor of Social Success Stories.Related Articles Introducing Social Success Stories & iPad Mini GiveawayAdding Social Sharing Links to Your Email CampaignsHow Email Marketing Will Evolve In 2010 Continue Reading On benchmarkemail.com/blogs » Don’t Let Your Content Marketing Hit A Wall – unbounce.com/blog Don’t let your content marketing hit a wall (Image source) Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once...
[Video] Email Marketing: Use website content to increase list size – marketingexperiments.com/blog/ Tweet Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series of video shorts highlighting the most memorable sessions from last year’s event. As MECLABS’ Managing Director Flint McGlaughlin said at Optimization Summit 2012, “Best practices on the Internet are typically pooled ignorance… Continue Reading On marketingexperiments.com/blog/ » Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners” –...
Marketing Day: April 17, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about….. Continue Reading On marketingland.com » Beverage Ads Dominate Consumer Goods Category on Mobile – marketingpilgrim.com Consumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk...
How to Modernize an Old-School Event Marketing Strategy – blog.hubspot.com Trades shows and events. A marketer’s best friend? Or too old-school? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. Unfortunately, it often feels like events are just totally contrary to the inbound marketing methodology… Continue Reading On blog.hubspot.com » Stop waiting for guarantees – jimsmarkteingblog.com If you have an idea you’ve been thinking about putting into action, I’d like...
Marketing Day: April 15, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they…. Continue Reading On marketingland.com » iPhone Users Do More Virtual Shopping Than Android Users – marketingpilgrim.com It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the...
Marketing Day: April 15, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they…. Continue Reading On marketingland.com » iPhone Users Do More Virtual Shopping Than Android Users – marketingpilgrim.com It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the...
Web Usability: When should you avoid navigation? – marketingexperiments.com/blog/ Tweet Navigation is often considered a core element of website usability. If you routinely put navigation on every single page of your website, you will likely be shocked by one of our recent discoveries … You can watch the full free Web clinic – “The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles” – to hear Flint McGlaughlin, Managing Director, MECLABS, explain three other surprising findings from our optimization testing and experimentation… Continue Reading On marketingexperiments.com/blog/ » Facebook Home Opens Up Mobile Ad...
Value Proposition: How do you create an effective value prop? – marketingexperiments.com/blog/ Tweet In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will use our research to help you discover an effective value proposition, and answer questions like: What do your customers find most appealing about your offer? … Is it the price? … Is it a specific feature? … Is it the broader brand association? But first, we wanted to learn some value proposition insights...
WSJ: Yahoo Wants Deeper Relationship With Apple – marketingland.com Earlier in the week I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with…. Continue Reading On marketingland.com » Twestival – #GivingTuesday – socialmediaexplorer.com Twestival is back! Twestival combines social media and in-person events to raise money for charity. And it works! The first global Twestival was in 2009. Since then, Twestival has raised $1.75 million...
TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” – marketingland.com TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry. In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 70 Percent of Mobile Searches Lead to Online Action Within an Hour – marketingpilgrim.com If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built...
The Top-30 WordPress Plugins [Infographic] – blog.crazyegg.com When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from a database of more than 22,000 options, the whole topic of WordPress plugins can be overwhelming… Continue Reading On blog.crazyegg.com » 4 Tried and True Marketing Automation Recipes for Better Email Nurturing – blog.hubspot.com Research from MarketingSherpa shows that the email marketing strategy...
In Praise of Vanity Metrics – socialmediaexplorer.com In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down. Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got… Continue Reading On socialmediaexplorer.com » Marketing You: The key to building a great business! – jimsmarkteingblog.com It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check...
48 Tweetable Stats To Make You An Online Marketing SmartyPants – unbounce.com/blog (Image source) So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats. Learn some rad new marketing facts, take your pick of the best, and tweet away… Continue Reading On unbounce.com/blog » Freebie: The Collective Legal Guide For Designers (Contract Samples) – smashingmagazine.com Rule number one for designers of all kinds: use a...
Nuance Creates Mobile Advertisements That Talk Back – marketingpilgrim.com Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all. Nuance is going to change that… Continue Reading On marketingpilgrim.com » HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – blog.hubspot.com I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands...
Dynamic Remarketing Ads: The Future of Google Remarketing – wordstream.com/blog Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care… Continue Reading On wordstream.com/blog » 15 Insider Tips for Creating a Content Creation Machine...
New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week – blog.hubspot.com This has been an amazing week for inbound marketers. Why? Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. And if there’s one thing inbound marketers love, it’s knowing how to calculate our ROI… Continue Reading On blog.hubspot.com » Desktop Wallpaper Calendar: April 2013 (Easter Edition) – smashingmagazine.com We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative...
How to Tell Google Not to Index a Page in Search Results [Quick Tip] – blog.hubspot.com Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index… Continue Reading On blog.hubspot.com » Weekend Favs March Thirty – ducttapemarketing.com/blog/ My weekend blog post routine includes posting...
How To Remove Ugly URL Parameters from Google Analytics Reports – blog.crazyegg.com Is Google Analytics cluttering up your reports with 100′s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s. You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that are appended to the URL of a very important page on the Crazy Egg website — the Welcome Page… Continue Reading On blog.crazyegg.com » Marketing Day: March 29, 2013 – marketingland.com Here’s our daily recap of what happened...
HP Empowers Social Care in Customer-Manned Forums – socialmediaexplorer.com They may not be talked about much, but forums are a driving force in true social media success. Social Media Explorer has experienced the prevalence of forums first hand. When we begin working with a client we create a Conversation Report, which uncovers research on where online conversations are happening around their brand, competitors and industry… Continue Reading On socialmediaexplorer.com » PR and the Airline ‘Fat Tax’: Endless Possibilties – prnewsonline.com/prnewsblog/ Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the...
25 SEO Tools for Links, Keywords and Rank Tracking – marketingtechblog.com We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market… Continue Reading On marketingtechblog.com » Better Ingredients. Better Pizza. Better Social Strategy. – marketingtechblog.com Mind the spelling error and the fact that a fat guy...
5 Big Brand Landing Page Examples [with Critiques] – unbounce.com/blog The big question here is: “Do the big brands produce better landing pages than the average SMB?” Do they utilize professional designers and take advantage of their status and brand image to design experiences that work in perfect concert with their other brand properties (Website, magazines, advertising)? In this post, I’ll look at 5 company’s landing pages and critique what’s good and bad about each of them – and things they might want to throw into an A/B test for optimization… Continue Reading On unbounce.com/blog » High-Speed Coding: Goodbye, Zen...
Facebook Adds Reply to Comment Feature: A Cheer Rises Up Across the Land! – marketingpilgrim.com Take notice, my fine readers, today is a banner day – I’m going to say something nice about Facebook. After years of wishing and hoping, Facebook just implemented replies to comments. Yes, you heard it right. Now you can directly respond to a comment whether it’s first, last or somewhere in the middle… Continue Reading On marketingpilgrim.com » Design Patterns: C-Swipe: An Ergonomic Solution To Navigation Fragmentation On Android – smashingmagazine.com There are 3,997 different Android devices. Your navigation should work with all of...
Yahoo’s Firefox Toolbar Serving Up Questionable Affiliate Links As Coupons – marketingland.com Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of Yahoo’s Firefox toolbar. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases,…. Continue Reading On marketingland.com » The 3 Keys to Success – ducttapemarketing.com/blog/ Enjoy this guest post from Duct Tape Marketing Consultant Joe Costantino. photo credit: seeveeaar via photopin cc What separates the good from the great in any endeavor? What allows one athlete to compete...
Make a Big Impact on Your Landing Page with a Small Budget Video – unbounce.com/blog Filming yourself? Awkward, yet cheap. (Image source) It seems like almost every respectable, tech-savvy company has a homepage video these days. And while it may be somewhat of a trend, it’s not without good reason. Adding a video to your landing page can produce big results. Like a 64% increase in conversions big… Continue Reading On unbounce.com/blog » How to Sell More by Focusing On Less – ducttapemarketing.com/blog/ Today’s guest post is from Duct Tape Marketing Consultant Sean D’Souza. – Enjoy! Image Credit: Sean D’Souza...
