5 Ways to Make Your Advertising Extraordinarily Effective – ducttapemarketing.com/blog/ Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. photo credit: x-ray delta one via photopin cc I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation… Continue Reading On ducttapemarketing.com/blog/ » Twitter Doesn’t Exactly Instill Confidence in Memo to Journalists – marketingpilgrim.com Twitter has taken a bit of...
How to Make Strategy More Than a Nice Idea – ducttapemarketing.com/blog/ Few things are more confusing to business owners and marketers than the idea of marketing strategy. photo credit: HikingArtist.com via photopin ccI think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things… Continue Reading On ducttapemarketing.com/blog/ » The 4 Strategic Phases Of Lean Display Advertising – marketingland.com Professional stand-up comedians are known to practice their routines with smaller audiences in preparation...
How I used a Full Spectrum Social Presence to Market and Build a Brand – benchmarkemail.com/blogs Social media is really great for setting up an image that let’s you ‘fake it till you make it’, but to do this you really have to commit to a brand. You have to use social media to tell your story.Related Articles Introducing Social Success Stories & iPad Mini GiveawayPlaylist: Favorite Bands & Artists on TwitterHow I Used Twitter to Find Friends, Free Stuff, a Job and a Girlfriend Continue Reading On benchmarkemail.com/blogs » Millions saw the apple fall, but Newton asked why –...
Interview With Nadine Chahine: The Art And Craft Of Arabic Type Design – smashingmagazine.com The beauty of typography has no borders. While most of us work with the familiar Latin alphabet, international projects usually require quite extensive knowledge of less familiar writing systems from around the world. The aesthetics and structure of such designs can be strongly related to the shape and legibility of the letterforms, so learning about international writing systems will certainly help you to create more attractive and engaging Web designs… Continue Reading On smashingmagazine.com » Sick and Tired of a Boring Brand? Color It Vibrant...
The truth about Steve Jobs, research and planning – jimsmarkteingblog.com Steve Jobs was a remarkable person. Like many, I have studied his career for years and been amazed at what he achieved, in such a very short time. One of the things that happens whenever someone has a massive impact in any area of life, is that their ideas get misquoted or distorted. Today’s post looks at one element of Steve Jobs’ work, which is often quoted by small business owners, yet has no foundation in fact… Continue Reading On jimsmarkteingblog.com » Save Your Business Blog From Google’s RSS Hammer...
How Dyson’s Winning Strategy Depends On Who They DON’T Hire – rohitbhargava.com/blog The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an alternative that wouldn’t leave wheel shaped trenches in their garden… Continue Reading On rohitbhargava.com/blog » Responsive Layouts: How To Maintain Hierarchy Through Content Choreography – smashingmagazine.com One of the issues we need...
Facebook Launches New Mobile Design for Business Pages – blog.hubspot.com If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices… Continue Reading On blog.hubspot.com » 7 Key Factors That Can Boost Local Reviews Up to 900%: An Interview with the Master of Local Search – blog.crazyegg.com Bob Sommers is one of the most likeable guys you’ll ever...
8 Tools I Use Every Day for Social Engagement – ducttapemarketing.com/blog/ I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months. So, I thought it might be useful to write a post outlining my current tool set for consuming, sharing and interacting online… Continue Reading On ducttapemarketing.com/blog/ » The Future According to Larry Page: Outlook Lazy – wordstream.com/blog...
[Video] Email Marketing: Use website content to increase list size – marketingexperiments.com/blog/ Tweet Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series of video shorts highlighting the most memorable sessions from last year’s event. As MECLABS’ Managing Director Flint McGlaughlin said at Optimization Summit 2012, “Best practices on the Internet are typically pooled ignorance… Continue Reading On marketingexperiments.com/blog/ » Facebook Mobile Gets Major Upgrades Including Mobile Open Graph, Better Logins & “Facebook Technology Partners” –...
Marketing Day: April 17, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about….. Continue Reading On marketingland.com » Beverage Ads Dominate Consumer Goods Category on Mobile – marketingpilgrim.com Consumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk...
How to Modernize an Old-School Event Marketing Strategy – blog.hubspot.com Trades shows and events. A marketer’s best friend? Or too old-school? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. Unfortunately, it often feels like events are just totally contrary to the inbound marketing methodology… Continue Reading On blog.hubspot.com » Stop waiting for guarantees – jimsmarkteingblog.com If you have an idea you’ve been thinking about putting into action, I’d like...
Marketing Day: April 15, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they…. Continue Reading On marketingland.com » iPhone Users Do More Virtual Shopping Than Android Users – marketingpilgrim.com It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the...
Marketing Day: April 15, 2013 – marketingland.com Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they…. Continue Reading On marketingland.com » iPhone Users Do More Virtual Shopping Than Android Users – marketingpilgrim.com It’s no secret that I’m an iPhone fan and I often get a lot of flack from commenters regarding my obvious bias. But I can’t help it when the...
Web Usability: When should you avoid navigation? – marketingexperiments.com/blog/ Tweet Navigation is often considered a core element of website usability. If you routinely put navigation on every single page of your website, you will likely be shocked by one of our recent discoveries … You can watch the full free Web clinic – “The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles” – to hear Flint McGlaughlin, Managing Director, MECLABS, explain three other surprising findings from our optimization testing and experimentation… Continue Reading On marketingexperiments.com/blog/ » Facebook Home Opens Up Mobile Ad...
How To Optimize Contact Forms For Conversions [Infographic] – unbounce.com/blog Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mothers maiden name. How rude. Personally I love forms. Why? Because I get to write about how annoying they are and how to make them less so. My biggest pet peeve (pet? let’s say “form” peeve), is when people don’t express what the button will do when it’s clicked, but thanks to some studies done from the infographic below, we can see that using...
Why You Are Ignoring The Most Important Data – socialmediaexplorer.com Business is having a love affair with big data. In the last few months it seems that every conference and webinar I come across has “big data” on the agenda. Big data is the allure of more. More information. More access to behavior. Opportunities for more sophisticated analysis. The thinking goes likes this: If we know every move people make then we not only know everything, but we can predict everything… Continue Reading On socialmediaexplorer.com » Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists – marketingland.com...
Value Proposition: How do you create an effective value prop? – marketingexperiments.com/blog/ Tweet In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will use our research to help you discover an effective value proposition, and answer questions like: What do your customers find most appealing about your offer? … Is it the price? … Is it a specific feature? … Is it the broader brand association? But first, we wanted to learn some value proposition insights...
WSJ: Yahoo Wants Deeper Relationship With Apple – marketingland.com Earlier in the week I speculated that Yahoo might be able to follow Facebook’s lead and create a Home-like proprietary software layer on top of Android. But there would be risks in doing so. An alternative way to boost mobile usage and traffic might be to deepen an existing partnership with…. Continue Reading On marketingland.com » Twestival – #GivingTuesday – socialmediaexplorer.com Twestival is back! Twestival combines social media and in-person events to raise money for charity. And it works! The first global Twestival was in 2009. Since then, Twestival has raised $1.75 million...
TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” – marketingland.com TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry. In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 70 Percent of Mobile Searches Lead to Online Action Within an Hour – marketingpilgrim.com If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built...
LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week – blog.hubspot.com There are so many changes in the world of marketing that it feels almost impossible to keep up. Well, some big players in social media and marketing have been making moves that are hard to ignore. In fact, nary a week goes by your favorite social networks aren’t sprinting to release something new. This week is no different… Continue Reading On blog.hubspot.com » Literally throwing money down the toilet – Yes, literally! – jimsmarkteingblog.com I had to smile yesterday, on a trip to Gainsborough Old Hall,...
Weekend Favs April Six – ducttapemarketing.com/blog/ My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road… Continue Reading On ducttapemarketing.com/blog/ » How to Create a Google+ Event [Quick Tip] – blog.hubspot.com Google+ has a slew of amazing features and hidden gems that may or may not come...
The Top-30 WordPress Plugins [Infographic] – blog.crazyegg.com When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from a database of more than 22,000 options, the whole topic of WordPress plugins can be overwhelming… Continue Reading On blog.crazyegg.com » 4 Tried and True Marketing Automation Recipes for Better Email Nurturing – blog.hubspot.com Research from MarketingSherpa shows that the email marketing strategy...
In Praise of Vanity Metrics – socialmediaexplorer.com In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down. Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got… Continue Reading On socialmediaexplorer.com » Marketing You: The key to building a great business! – jimsmarkteingblog.com It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check...
48 Tweetable Stats To Make You An Online Marketing SmartyPants – unbounce.com/blog (Image source) So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats. Learn some rad new marketing facts, take your pick of the best, and tweet away… Continue Reading On unbounce.com/blog » Freebie: The Collective Legal Guide For Designers (Contract Samples) – smashingmagazine.com Rule number one for designers of all kinds: use a...
Nuance Creates Mobile Advertisements That Talk Back – marketingpilgrim.com Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all. Nuance is going to change that… Continue Reading On marketingpilgrim.com » HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – blog.hubspot.com I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands...
