Why Don’t Web Designers Know Anything About Business? + MORE

Your average analytics package can be a bit overwhelming if you’re simply trying to monitor your paid and affiliate search performance. LuckyMetrics is an analytics platform that integrates with Google Adwords, Bing Ads, Clickbank, AWeber, Mailchimp and PayPal to provide you with the metrics you need to monitor and optimize your paid search and affiliate advertising performance…

Social Metrics Pro is a paid WordPress plugin that tracks tweets, likes, pins, +1s and more right from your WordPress dashboard!

Features of Social Metrics Pro

Track Social Signals You Care About – Dashboard to centrally monitor social activity across leading social media networks like Twitter, Facebook, Google+, Pinterest, StumbleUpon and LinkedIn…

  

Once again, it’s time to join in on a Smashing Magazine photography contest. You might remember or took part in our popular Coffee Mug Contest in 2011, which drew over 470 entries. This time, we are not interested in the vessel that holds your daily intake of caffeine, but rather in the object that fuels your creativity and inspiration…

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It’s true—web designers are almost never taught the basic principles of what makes a website an effective business asset. This might sound strange until you realize that what universities teach about web design is approximately as good as what they teach about marketing—and you can get a PhD in marketing without any ability to attract customers to a business…

Most businesses want a website that gives their company the most credible online presence possible. Which makes sense.
Customers are affected by how a company’s website looks in the same way they’re affected by how a salesman dresses. If a salesman’s shirt is untucked and shoelaces are untied, they’re not going to be taken as seriously as someone whose appearance is more professional…

We can safely say that Content Marketing is here to stay. According to the latest research from the Custom Content Council, more marketers are moving their budgets to the creation, management and distribution of content than ever before. This year, spending on custom content was up to $44B, saw…

Please visit Marketing Land for the full article…

One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it?
photo credit: Wicked LIttle Cake Company via photopin cc
What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf?
Sound intriguing? Co-marketing, or getting others to actively market your business, isn’t a new concept, but surprisingly few do it actively…

While businesses and consumers don’t mind filling out some details on a landing page in order to get to information, the statistics are overwhelming that the easier it is the better. Social login makes it easier than ever since the users information is already tied to their social account. Connect with Twitter, Facebook, LinkedIn or Google+ buttons on landing pages and registration pages make it so much easier for the user… while acquiring the necessary data for the marketing or sales department to follow up…

When I first started at HubSpot a couple years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing industry. It was an amazing project to start with because it helped me get a grasp of the inbound marketing world…

One of the keys to business success, is to work on the things you can control, rather than focus on what you can’t control.

For example, you can’t change the economy, but you can change your strategy. Those businesses that hunker down and ‘just wait’ for the economy to improve, lose their lunch to their agile competitors, who adapt their strategy to benefit from the economy…