SearchCap: The Day In Search, June 19, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Customizing Google+ For Business Can Help Social Media Campaigns Soar – searchenginepeople.com/blog Almost every business owner understands the importance of having a website that looks professional and...
Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No – searchenginewatch.com/seo Using stock photography versus original photography won’t cause any negative impact on your site’s search engine rankings. However, one caveat Matt Cutts does ponder if Google could somehow used this as a signal in future search quality rankings. Continue Reading On searchenginewatch.com/seo » SearchCap: The Day In Search, June 18, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting...
#MozCon Speaker Interview: Aleyda Solis – seomoz.org/blog Posted by LindsayToday I’m pleased to bring you Aleyda Solis, Madrid-based International SEO at SEER Interactive, a Moz Associate, and State of Search blogger. We’re excited that she’s bringing her international perspective to MozCon, where she’ll lay out how to make the bold but lucrative move into the international market… Continue Reading On seomoz.org/blog » Google Webmaster Tools Warnings to Include Example URLs – searchenginewatch.com/seo Good news for webmasters who have been struggling to identify links and pages that have been trigger warnings in Google Webmaster Tools. Google will now include example URLs...
How to Track Website Visitors with JavaScript Disabled – seomoz.org/ugc Posted by Bojan.Jovanovic During recent years, the use of JavaScript has become a norm on the Internet. However, not everybody searches the Internet with JavaScript enabled. According to data released by Yahoo!, around 2% of users in United States search the Internet with JavaScript disabled. This figure may sound small, but if we consider that number of Internet users in the U… Continue Reading On seomoz.org/ugc » How Processing Fluency Impacts Web Marketing – Whiteboard Friday – seomoz.org/blog Posted by randfishAs marketers, we’re trained to think that our audiences consider...
SEO Tactics Die, But SEO Never Will – seomoz.org/blog Posted by Dr-PeteThis is a post that has been gnawing at the edges of my brain for years, and I think the time has finally come to write it. Our recent Moz re-brand launched the inevitable 4,789th wave (and that’s just this year) of “SEO Is Dead” posts. This isn’t a post about our reasons for broadening our brand (Rand has talked extensively about that) – it’s a post about why I think every declaration of SEO’s demise misses something fundamental about our future… Continue Reading On seomoz.org/blog » Find High...
I Have a Blog: Am I Doing Content Marketing Now? – searchenginepeople.com/blog If you're a blogger, content marketing is a term you've heard quite a few times before. In fact, we all have. Brilliant marketing sources like Moz, HubSpot, and others have mentioned content marketing countless times – not just because it's the hottest buzz word of the moment, but because it matters… Continue Reading On searchenginepeople.com/blog » Inside YouMoz: How To Guest Blog for Moz – seomoz.org/blog Posted by KeriMorgretHave you ever wondered what goes on behind the scenes at YouMoz? Here’s an explanation of what we’re looking for,...
How to Create Quality Multilingual Web Content – searchenginepeople.com/blog We explored the 3 key stages of tactical international SEO implementation in an earlier post; now its time to hone in on one particular element of multilingual SEO " content. Without high quality, optimised content, other SEO activity will be defunct. Google has long positioned good content as pivotal to all SEO activity, and recent Penguin updates have placed further emphasis on the need for relevance and user experience over keyword stuffing and black hat techniques… Continue Reading On searchenginepeople.com/blog » SPONSOR MESSAGE: 2013 Digital Trends Report – searchengineland.com This white...
Expanding Your PPC Beyond AdWords – searchenginepeople.com/blog Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% of the search market, an advanced platform, a robust off-line editing tool, and a large online community (I highly recommend #ppcchat on Twitter)… Continue Reading On searchenginepeople.com/blog » How to Use Google Webmaster Tools to Maximize Your SEO...
How Do Small Businesses Grow Local Inbound Links? – searchenginepeople.com/blog One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well as supply in-house tools to maintain patient loyalty… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, June 7, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Image Extensions:...
How Business Listings Are Made – Whiteboard Friday – seomoz.org/blog Posted by David MihmAs a local business owner, it’s important for your business to be listed in Google’s search results. But how do you fix your business listing if the information is incorrect? In this week’s edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings… Continue Reading On seomoz.org/blog » When It Comes to Favorite Tech Companies, Google Ranks #1, Apple #2 & Facebook #3 – searchengineland.com When ranking the favorability of tech giants Google, Apple and Facebook,...
SEO and Community: Like Peanut Butter & Jelly – seomoz.org/blog Posted by jennita Community and SEO blog video intro – Jennifer Lopez wistiaEmbed = Wistia.embed(“uzp07ef40o”, { version: “v1”, videoWidth: 700, videoHeight: 394, volumeControl: true, fullscreenButton: false, controlsVisibleOnLoad: true, playerColor: “0081c7” }); More and more businesses and organizations of all sizes are realizing the importance of building an online community… Continue Reading On seomoz.org/blog » Link Removal Request Tips for Webmasters & Business Owners – searchenginewatch.com/seo Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like...
Yahoo Officially Rolls Out New Yahoo Search Results Design – searchengineland.com Yahoo has officially announced the redesign they’ve been testing for the past couple weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl – searchenginewatch.com/seo For websites hit by Penguin,...
#MozCon Speaker Interview: Karen McGrane – seomoz.org/blog Posted by Erica McGillivray I’m really excited that we’re bringing Karen McGrane, CEO at Bond Art + Science, to this year’s MozCon. A veteran of the content world, she’s a champion of making great content accessible to your audience. Karen proclaims that mobile is the best thing that’s ever happened for content… Continue Reading On seomoz.org/blog » Monetizing Site Search Queries – searchengineland.com I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or...
Synergy in the Overlap of Technical and Creative Teams – seomoz.org/ugc Posted by selena.vidya SEO has turned into a very cross-discipline skillset where you absolutely need to be able to be able to communicate and break through team barriers. If I’ve learned anything in the past few years of building and managing teams, it’s that creating harmony between “technical” and “creative” teams can make or break your campaigns… Continue Reading On seomoz.org/ugc » A Universe of Graphs – seomoz.org/blog Posted by gfiorelli1 Sometimes, we have to look at things from far away to really understand them. Sequence from Contact by...
Sorry, BuzzFeed: Pinterest Isn’t A Better Search Engine Than Google – searchengineland.com I went on a BuzzFeed diet about a month ago, where I stopped following the site and reading the content there. I should have stuck to it, because I wouldn’t be wasting my time now dissecting one of its stupid, pageview-baiting stories. In this one, Pinterest is positioned as a better search… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 3 Writing Tips From An Intern Who Had To Crush It! – searchenginepeople.com/blog Everyone has to go through it once, whether it's...
How to Use Twitter to Address Your Negative Internet Reputation – searchenginepeople.com/blog Social media is a wonderful way to spread the word about your business and by using it in your marketing mix new products and services may "go viral" in a cyber-instant. But platforms like micro-blogging site Twitter also have a downside when unhappy customers or disgruntled former employees and competitors send out negative tweets to the Twitterverse… Continue Reading On searchenginepeople.com/blog » Beating a Dead Penguin – searchenginewatch.com/seo With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges...
Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated – searchengineland.com Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However for the Bing team the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release Bing becomes something… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How To Use Social Media to Engage Effectively With Customers Offline – searchenginepeople.com/blog Social media (i.e. Facebook, Twitter, Pinterest, Foursquare, etc.) is your link...
New: AdWords Report Scheduling For Any Day Of The Week – searchengineland.com A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 6 Easy Ways to Generate World Class Content For Your Blog – searchenginepeople.com/blog When you are writing for the web, you aren't...
GoogleMart – seobook.com/blog It was hard to spot, at first. It started with one store on the outskirts of town. It was big. Monolithic. It amalgamated a lot of cheap, largely imported stuff and sold the stuff on. The workers were paid very little. The suppliers were squeezed tight on their margins. And so it grew. And as it grew, it hollowed out the high street… Continue Reading On seobook.com/blog » Is Facebook Becoming Skynet? – searchenginepeople.com/blog Much has been written about the amount of information Facebook collects and how they use it. Mark Zuckerberg flat out apologized for Facebook...
What Chris Hadfield Did Right (And You Can Too!) – searchenginepeople.com/blog As television was to the man walking on the moon in 1969, Social Media is to Commander Chris Hadfield's 5-month stint on the International Space Station (ISS). Evan and Kyle Hadfield, Chris' sons, began preaching the merits of Social Media at a family gathering in 2009 and again when it was announced that Dad would be on the 5-month mission to the ISS… Continue Reading On searchenginepeople.com/blog » Ecommerce Title Tags: Top 5 Ways to Increase Clicks – searchenginewatch.com/seo The first steps of commerce take place within the search...
Report: Google To Bid For Waze — To Shut It Down? – searchengineland.com According to a just-published Bloomberg report Google is preparing a bid for Waze. Earlier this month rumors indicating Facebook was in late-stage acquisition talks with Waze for roughly $1 billion appeared online. Other parties (Apple, Microsoft) may now also be interested in the social mapping… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Build Links to Your Blog – A Case Study – seomoz.org/ugc Posted by Matthew Barby I recently took some time out to do a bit of...
Mozscape in the Wild: How The API is (and Could be) Used – seomoz.org/blog Posted by Ryan_Watson Did you know that there are over 90 billion URLs are packed into our Mozscape API? That’s a lot of links. So many links, in fact, that it can be daunting to dream up all of the many ways that you could put those links to good use. When we originally built Linkscape (the predecessor to Mozscape), we mainly had one thing in mind… Continue Reading On seomoz.org/blog » How To Really Use Twitter Hashtags – searchenginepeople.com/blog Twitter users originally used hashtags to...
Designing a Content Strategy to Destroy Your SEO Nemesis – searchenginewatch.com/seo Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! Continue Reading On searchenginewatch.com/seo » Google’s Impressive “Conversational Search” Goes Live On Chrome – searchengineland.com The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we...
SearchCap: The Day In Search, May 20, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in enhanced campaigns in…. Continue Reading On searchengineland.com » 3 Examples of Great Content Marketing in Competitive Verticals – seogadget.com/blog Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion,...
SearchCap: The Day In Search, May 17, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 10 Essential WordPress Plugins to Improve SEO & Usability – searchenginewatch.com/seo Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you...
