I Have a Blog: Am I Doing Content Marketing Now?
– searchenginepeople.com/blog
If you're a blogger, content marketing is a term you've heard quite a few times before. In fact, we all have. Brilliant marketing sources like Moz, HubSpot, and others have mentioned content marketing countless times – not just because it's the hottest buzz word of the moment, but because it matters…
Inside YouMoz: How To Guest Blog for Moz
– seomoz.org/blog
Posted by KeriMorgretHave you ever wondered what goes on behind the scenes at YouMoz? Here’s an explanation of what we’re looking for, how to put together a good post, and some frequently asked questions.
I’ve had the privilege of being at the helm of the YouMoz editorial team for almost two years now, and have been amazed and awed by the content that you all have shared…
I’ve had the privilege of being at the helm of the YouMoz editorial team for almost two years now, and have been amazed and awed by the content that you all have shared…
Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
– searchenginewatch.com/seo
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
Content Strategy: You're Doing it Wrong!
– seomoz.org/ugc
Posted by Mike_DavisWe’ve all seen graphics like the one below telling us that we need to have a “content strategyâ€� that leverages social, keyword research, voice definition, blah blah blah! What I hear very little about is how to use content to help drive sales (is that a dirty word?) Many people do not realize that there are ways to use content to help give us information about those people in our marketing funnel that are actually in the buying cycle…
George Bush “Miserable Failure” Google Bomb Back, This Time In Knowledge Graph
– searchengineland.com
The Google Bomb is back! Searching for [miserable failure] in Google now returns George W. Bush’s knowledge graph in the search results. The Google Bomb first became popular back in 2004 when Google and some other search engines ranked George W. Bush as the number one result for a search on…
Please visit Search Engine Land for the full article…
Specialization Strategy
– seobook.com/blog
Last week, I reviewed “Who Owns The Future?” by Jaron Lanier. It’s a book about the impact of technology on the middle class.
I think the reality Janier describes in that book is self-evident – that the middle class is being gouged out by large data aggregators – but it’s hard, having read it and accepted his thesis, not to feel the future of the web might be a little bleak…
I think the reality Janier describes in that book is self-evident – that the middle class is being gouged out by large data aggregators – but it’s hard, having read it and accepted his thesis, not to feel the future of the web might be a little bleak…