800 Best SEO Posts of the Last 4 Years – searchenginewatch.com/seo Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king. Continue Reading On searchenginewatch.com/seo » Transmedia Storytelling: Building Worlds For and With Fans – seomoz.org/blog Posted by gfiorelli1 John loves Batman. He's collected comics since he was nine years old, is proud of owning the first edition of Gotham by Gaslight, and still remembers the afternoons spent watching the...
Google Places For Business Gets Its Own iPhone App For Managing Listings – searchengineland.com Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Google Reconsideration Request Guidelines & Example – searchenginewatch.com/seo Writing an awesome reconsideration request is critical when you’re attempting to...
It's called Googladaption – SEO Essentials for 2013 – searchenginepeople.com/blog Once upon a time I was a very naive, "go with the flow trust everyone" type of a kid. Nowadays I'm quite weary and sceptical towards everything people tell me which is quite hard for me especially being the free spirited Pisces I am. This is called Adapting. I have also had to apply this adaptation process towards SEO because with Google you either adapt or the success of your online marketing could be compromised quite severely and swiftly… Continue Reading On searchenginepeople.com/blog » One Out Of Five “Second Screeners”...
How to To Do Effective Link Building Outreach For Your SEO Campaign – searchenginepeople.com/blog In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most important SEO strategies one can employ. How does one go about implementing effective link building? The best way to answer that question is to look at link building as link earning instead… Continue Reading On searchenginepeople.com/blog » Google Earnings: Q1 Revenue Rises And Paid Clicks Up...
Keyword Targeting on Twitter: The Right Place, The Right Time – searchenginepeople.com/blog Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products. Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting has catapulted Google to the forefront of direct response advertising online… Continue Reading On searchenginepeople.com/blog » International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich – searchengineland.com Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But...
The Legacy of Spam – searchenginewatch.com/seo Link building isn’t as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings. Continue Reading On searchenginewatch.com/seo » The Popularity Factor in Today’s SEO – seogadget.com/blog Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with...
Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood run cold and your hand start to reach for aspirin. "Wait, I need to talk to my developer… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 15, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and...
#Thensome Quiz Some! – seogadget.com/blog Did you miss our latest industry event? Scroll down for a taste of what it was like with our SEO Trivia Quiz! We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco. The night was a success with great contestants, food and tons of drink tokens. There were four teams that battled through the three rounds: SEO, Social and a very tricky Visual round… Continue Reading On seogadget.com/blog » Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been...
Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – searchengineland.com Google dropped a few percentage points while Bing and Yahoo each gained a couple … but the bigger statistic from comScore’s monthly U.S. search rankings for March is that desktop search activity reached an all-time high. The company’s latest report estimates that there were just… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 10 Firefox Add-Ons to Improve Your Productivity – searchenginepeople.com/blog I love using Firefox. I have experimented with many different web browsers in the past, but I always...
More Evidence That Content Is A Key Search Engine Ranking Factor – searchenginepeople.com/blog There have been 100's of blog posts discussing the importance of content as a ranking factor in the last couple of years following Google's release of the Panda update to their algorithm. However, the importance of content on long tail keyword focused web pages was really brought home to me the other day… Continue Reading On searchenginepeople.com/blog » Google (Finally) Gives EU A Formal Settlement Proposal As UK Mapping Rival Files Anti-Competitive Suit – searchengineland.com Google has formally submitted its antitrust settlement proposal to the EU. Wait,...
Best Practices for Promoting Infographics – searchenginepeople.com/blog With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an infographic submission website, I've seen my share of promotion wins and promotion flops… Continue Reading On searchenginepeople.com/blog » Finding and Building Citations Like an Agency – seomoz.org/blog Posted by Casey MerazThis post was originally in YouMoz, and was...
Where and How to Start with Your Content Creation Efforts – searchenginepeople.com/blog Although it may seem fairly straightforward,I've often found that the best content marketing campaigns usually follow a relatively simple formula when it comes to content creation. The less fuss there is the easier it will be to get content out the door and working in favor of your SEO. Start Gathering Topics One of the biggest complaints I hear from my SEO clients is that they don't know what to write about… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 9, 2013 – searchengineland.com...
SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls – seogadget.com/blog It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see a lot of E-commerce sites many of them make a selection of very similar mistakes that could quite easily be avoided… Continue Reading On seogadget.com/blog » 8 – searchenginepeople.com/blog Post from: Search Engine People SEO...
Finding and Building Citations Like an Agency – seomoz.org/ugc Posted by Casey Meraz So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors… Continue Reading On seomoz.org/ugc » SearchCap: The Day In Search, April 5, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics – seomoz.org/ugc Posted by Ben Alvord This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents. Warning! Notice that I used the word 'overwriting' above. The method I describe below literally overwrites the referrer which is logged within Google Analytics, similar to how a filter in Google Analytics can modify your data… Continue Reading On seomoz.org/ugc » 13 Essential SEO Power Tools – searchenginewatch.com/seo Looking for a nice selection of SEO power tools that will help diagnose...
Creating Effective Advertising – seobook.com/blog The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend: So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print. As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models… Continue Reading On seobook.com/blog » The Best SEO Firms Will Practice What They Preach – searchenginepeople.com/blog The SEO industry, unfortunately, has a relatively negative reputation....
How Much will Google Reader's Demise Cost your Business? – seomoz.org/ugc Posted by RebeccaLehmann The impending demise of Google Reader is more than a mere inconvenience to those of us who use it to follow an overwhelming collection of industry blogs, Google Alerts, and xkcd and Oatmeal comics. If you offer RSS as a way to subscribe to your content, whether it’s a blog or some kind of feed, then you stand to lose a chunk of your traffic on July 1… Continue Reading On seomoz.org/ugc » How Your Business Could Benefit from Facebook Collections – searchenginepeople.com/blog In December of...
AdWords Launches New Keyword Bulk Upload Feature – searchengineland.com Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below…. Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Introducing Moz Reader! – seomoz.org/blog Posted by Nick Sayers After the demise of Google Reader, we decided to rise to the challenge. Moz Reader is our answer. We can...
SEO Outreach: Gain a Competitive Edge by Running Display Ads – searchenginewatch.com/seo Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs. Continue Reading On searchenginewatch.com/seo » Google’s April Fools’ Day 2013 Joke-A-Thon Begins With YouTube Shutdown, Treasure Hunt Maps – searchengineland.com April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the web takes the tradition of...
The Big List Of Google Easter Eggs – searchengineland.com Google is well-known for its lighter side, including things like whimsical logos, april fools’ gags and more. In the spirit of the Easter holiday, here’s a big list of “easter eggs” that Google engineers have hidden for enterprising searchers who take the time to hunt them… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com »
SEO from a Newb's Perspective – seomoz.org/ugc Posted by HappyBrooke Author’s note: I’m new to the SEOmoz community and super excited to be contributing – but frankly, I’m a little intimidated by all the expertise on this blog. Gulp. Read and critique with love and understanding for my beginner status, please. Here we go! For all of you search engine optimization gurus out there, I hope my perspective is a fresh one for you… Continue Reading On seomoz.org/ugc » SearchCap: The Day In Search, March 29, 2013 – searchengineland.com Below is what happened in search today, as reported on Search...
The Accuracy of Visitor Data Revisited – seomoz.org/ugc Posted by Mark Collier Over a year ago Rand published his revealing piece into the accuracy of traffic estimation tools such as Alexa, Compete and Google Trends and I was fascinated by the apparent abject failure of these services. Further studies only heightened my interest in the topic. It was clear, based on observation and some data, that these tools were not doing a great job… Continue Reading On seomoz.org/ugc » How to Live Tweet Like a Pro – seomoz.org/blog Posted by RuthBurr Those of you who follow me on Twitter have...
Analyzing & Drawing Conclusions From Website Heat Maps – searchenginepeople.com/blog Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way to analyze the data in front of us. This holds especially true when trying to visualize how people are interacting with your website. Luckily we can take that information and present it on a heat map which can give us quick and easy insights in to how our sites are being used and more importantly…how we can improve them… Continue Reading On searchenginepeople.com/blog » Linking From Within: How to Generate...
App Store Optimizing: ASO For Your Google Play Store – searchenginepeople.com/blog App Store Optimizing: ASO For Your Google Play Store App Store Optimization is our topic today. Specifically, we will look at Android Apps and how-to optimize your Google Play Store. With the Google Play team celebrating their first "birthday," consumers have gone mobile and whether you are building Shopping Apps, Gaming Apps, or Social Apps, we need to learn the tips to get a piece of the Google Play cake… Continue Reading On searchenginepeople.com/blog » 14 Tips on How to Become a More Efficient SEO Professional – searchenginewatch.com/seo Most...
Back to the Future: Forecasting Your Organic Traffic – seomoz.org/blog Posted by Dan PeskinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Great Scott! I am finally back again for another spectacularly lengthy post, rich with wonderful titles, and this time – statistical goodness… Continue Reading On seomoz.org/blog » Google Kills Blocked Sites Search Feature – searchenginewatch.com/seo Remember Google’s search feature that let you block websites? The one...
