Creating Effective Advertising + MORE

The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend:

So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print.
As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models…

The SEO industry, unfortunately, has a relatively negative reputation. Ass-hat SEOs, an awesome term coined by Kristine Schachinger on Search Engine Watch, refers to those SEO providers that aren't SEOs at all, but they make money using our techniques while making the rest of us look bad. White hat SEO providers follow the guidelines of the search engines and black hat SEOs typically look for the loopholes (not necessarily making them evil, but its a riskier approach in my opinion)…

Goodbye Facebook Nearby, hello Facebook Local Search. InsideFacebook points out that the company has renamed its mobile app feature “Nearby” as Facebook “local search.”  Until late last year Nearby was a friend-finder tool. Then it became a way to find local business…

Please visit Search Engine Land for the full article…

One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you and your colleagues can do to increase your overall presence and authority online.
Demonstrate Your Knowledge
The best way for your business to become recognized as a thought leader in your industry is by creating amazing content…

Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win.