Spinning Negative Reviews into Positive Local Rankings + MORE

Link building isn’t as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings.

Being popular gets you everywhere.
Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with vacations to wildlife reserves and $500 jars of miracle face creams made from human placentas…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX Advanced Agenda Posted – Register Now & Save with Early Bird Rates! Join the most accomplished search marketers in the world at SMX Advanced, June…..

It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality merchants in local search results. 
With Google's increased focus on local search and its own Google + social network, local search results and reputation management have become vital for small and medium sized businesses alike…