Keyword Targeting on Twitter: The Right Place, The Right Time
– searchenginepeople.com/blog
Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products.Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting has catapulted Google to the forefront of direct response advertising online…
International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich
– searchengineland.com
Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part,…
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