Category: Marketing

Keeping The Big <picture> Small: How To Avoid Duplicate Downloads In Responsive Images + MORE

Kody
Weekly Wrap: Heart of Business Has Arrived! – benchmarkemail.com/blogs It was a big week for us at Benchmark. We launched our brand new podcast called Heart of Business. We’re giving away a bunch of iTunes gift cards to celebrate, so make sure you check it out.Related Articles Weekly Wrap: Goin’ to Coachella…In My MindIntroducing the Heart of BusinessDefending Cake over Liability Issues – the Weekly Wrap Continue Reading On benchmarkemail.com/blogs » One CEO’s Take on Google Glass. Do You Agree? – marketingpilgrim.com Meetup CEO Scott Heiferman is pretty opinionated, especially about Google Glass. Let’s keep this simple. Watch this video...

Leadership Lessons: Can You Really Get More Done with Less Time? + MORE

Kody
Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter – marketingland.com Since Facebook purchased the filter friendly photo app Instagram last year brand adoption has skyrocketed according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook owned Instagram has flourished. The post-purchase growth jumped 500% in just a year,… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » The Norwegian Art of Strategic Waiting – rohitbhargava.com/blog Choosing not to preserve a 1000 year old Viking ship doesn’t really surprise anyone in...

Infographic: 10 Years Of LinkedIn + MORE

Kody
Infographic: 10 Years Of LinkedIn – marketingland.com To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 3 [Awesome] Ways to Identify Your Biggest Fans & Collect Customer Testimonials – unbounce.com/blog Remember: Your biggest fans can attract new leads (Image source) Too often, when marketers think of attracting new leads to their product or...

Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point + MORE

Kody
Why isn’t my problem as important to you, as it is to me? – jimsmarkteingblog.com I had a bad customer service experience today, which contained a valuable lesson. I’d like to share that lesson with you. It started when I needed tech support from my email provider, Mailchimp. Every encounter I have had with their support team has been poor and today’s encounter was no exception… Continue Reading On jimsmarkteingblog.com » The Smashing Editor’s Choice: A Free eBook – smashingmagazine.com    Nearly half a year ago, we introduced our eBook subscription model, also known as the Smashing Library. We knew...

What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? + MORE

Kody
A Quick-Start Guide to Universal Analytics – blog.crazyegg.com There’s something new from Google Analytics. OK, well, maybe it’s not that new. The search giant announced Universal Analytics back in October 2012 and now it’s in open beta. As a stats junkie I had to try it out, and I thought you might like to as well. So here’s my walkthrough of the setup phase… Continue Reading On blog.crazyegg.com » Celebrating A Decade’s Worth Of Professional Networking On Linkedin – marketingland.com On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin...

2013 SoDA Report: Digital Marketing Outlook + MORE

Kody
A lesson from Mark Twain about Going Out On a Limb – jimsmarkteingblog.com One of the foundations of success, is a willingness to go out on a limb, when necessary. In fact, in business and in life generally, all meaningful progress is preceded by the decision to take a risk, go out on a limb and do something. Out on a limb Starting a family, starting a business, relocating – all of these life changing decisions require us to go out on a limb… Continue Reading On jimsmarkteingblog.com » Online Success Starts with CXM – marketingtechblog.com Customer Experience Management uses technology...

Weekend Favs May Four + MORE

Kody
Weekend Favs May Four – ducttapemarketing.com/blog/ My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road… Continue Reading On ducttapemarketing.com/blog/ » The Beal Deal with Janet Driscoll Miller (@janetdmiller) – marketingpilgrim.com What is up with this weather? The midwest is getting snow and here in Raleigh, NC,...

Making Eye Contact With Your Webcam + MORE

Kody
Let Marketing Pilgrim Help Your May Job Search Effort! – marketingpilgrim.com Turning the calendar page and starting a new job search in May? Don’t forget to check into the Marketing Pilgrim Internet Marketing Job Board. If you are looking for a new job then find the full listings here. If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well… Continue Reading On marketingpilgrim.com » Infographic: Social Ad Spending Forecast – marketingtechblog.com Social media ad revenues expected to grow to $11 billion...

4 Pillars of Lean Web Design + MORE

Kody
Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android – marketingland.com A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions – toprankblog.com The average consumer goes through...

What Makes a Great Facebook Landing Page? [Examples] + MORE

Kody
What Makes a Great Facebook Landing Page? [Examples] – unbounce.com/blog Will these Facebook landing pages get the thumbs up? (Image source) In 2009 I was introduced to the concept of having a dedicated landing page for each PPC ad. I saw first hand how conversion rates soar when this simple process is put into place and knew I would be an advocate for rest the rest of my professional life… Continue Reading On unbounce.com/blog » “Get More Likes”: Facebook Promoted Page Ads Now Available Globally – marketingland.com First introduced in the U.S. last December, Facebook has now made Promoted Page...

April Top 10: WordStream’s Best of the Month + MORE

Kody
5 Ways to Make Your Advertising Extraordinarily Effective – ducttapemarketing.com/blog/ Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. photo credit: x-ray delta one via photopin cc I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation… Continue Reading On ducttapemarketing.com/blog/ » Twitter Doesn’t Exactly Instill Confidence in Memo to Journalists – marketingpilgrim.com Twitter has taken a bit of...

How to Create Winning Headlines in 9 Simple Steps + MORE

Kody
How to Make Strategy More Than a Nice Idea – ducttapemarketing.com/blog/ Few things are more confusing to business owners and marketers than the idea of marketing strategy. photo credit: HikingArtist.com via photopin ccI think that’s due in part to simple misunderstanding by many who try to apply the concept, but it’s also due to the fact that strategy is very malleable – that is to say, it can be many things… Continue Reading On ducttapemarketing.com/blog/ » The 4 Strategic Phases Of Lean Display Advertising – marketingland.com Professional stand-up comedians are known to practice their routines with smaller audiences in preparation...

Millions saw the apple fall, but Newton asked why + MORE

Kody
How I used a Full Spectrum Social Presence to Market and Build a Brand – benchmarkemail.com/blogs Social media is really great for setting up an image that let’s you ‘fake it till you make it’, but to do this you really have to commit to a brand. You have to use social media to tell your story.Related Articles Introducing Social Success Stories & iPad Mini GiveawayPlaylist: Favorite Bands & Artists on TwitterHow I Used Twitter to Find Friends, Free Stuff, a Job and a Girlfriend Continue Reading On benchmarkemail.com/blogs » Millions saw the apple fall, but Newton asked why –...

Power Your Online Marketing with CDNify + MORE

Kody
Interview With Nadine Chahine: The Art And Craft Of Arabic Type Design – smashingmagazine.com    The beauty of typography has no borders. While most of us work with the familiar Latin alphabet, international projects usually require quite extensive knowledge of less familiar writing systems from around the world. The aesthetics and structure of such designs can be strongly related to the shape and legibility of the letterforms, so learning about international writing systems will certainly help you to create more attractive and engaging Web designs… Continue Reading On smashingmagazine.com » Sick and Tired of a Boring Brand? Color It Vibrant...

CSS3 Transitions: Thank God We Have A Specification! + MORE

Kody
The truth about Steve Jobs, research and planning – jimsmarkteingblog.com Steve Jobs was a remarkable person. Like many, I have studied his career for years and been amazed at what he achieved, in such a very short time. One of the things that happens whenever someone has a massive impact in any area of life, is that their ideas get misquoted or distorted. Today’s post looks at one element of Steve Jobs’ work, which is often quoted by small business owners, yet has no foundation in fact… Continue Reading On jimsmarkteingblog.com » Save Your Business Blog From Google’s RSS Hammer...

Talk is cheap + MORE

Kody
How Dyson’s Winning Strategy Depends On Who They DON’T Hire – rohitbhargava.com/blog The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an alternative that wouldn’t leave wheel shaped trenches in their garden… Continue Reading On rohitbhargava.com/blog » Responsive Layouts: How To Maintain Hierarchy Through Content Choreography – smashingmagazine.com    One of the issues we need...

Help, Viral Searches Killed My PPC! 5 Tips for Detecting Unrelated Search Queries Early + MORE

Kody
Facebook Launches New Mobile Design for Business Pages – blog.hubspot.com If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices… Continue Reading On blog.hubspot.com » 7 Key Factors That Can Boost Local Reviews Up to 900%: An Interview with the Master of Local Search – blog.crazyegg.com Bob Sommers is one of the most likeable guys you’ll ever...

The Ultimate Guide to Facebook Graph Search + MORE

Kody
8 Tools I Use Every Day for Social Engagement – ducttapemarketing.com/blog/ I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months. So, I thought it might be useful to write a post outlining my current tool set for consuming, sharing and interacting online… Continue Reading On ducttapemarketing.com/blog/ » The Future According to Larry Page: Outlook Lazy – wordstream.com/blog...