2013 SoDA Report: Digital Marketing Outlook + MORE

A lesson from Mark Twain about Going Out On a LimbOne of the foundations of success, is a willingness to go out on a limb, when necessary. In fact, in business and in life generally, all meaningful progress is preceded by the decision to take a risk, go out on a limb and do something.

Out on a limb
Starting a family, starting a business, relocating – all of these life changing decisions require us to go out on a limb…

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Online Success Starts with CXM

– marketingtechblog.com

Online Success Starts with CXMCustomer Experience Management uses technology to provide a personal and consistent experience for each user in order to turn prospects into life-long clients. CXM incorporates inbound marketing, personalized web experiences, and a customer relationship management (CRM) system to measure, rate and evaluate customer interactions…

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2013 SoDA Report: Digital Marketing OutlookThe Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies.
Key Findings

Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital…

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Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the WeekThis has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising … all within seven days! 
With all of these changes flying at a mile-a-minute, it can be hard to keep your marketing completely up-to-date…

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