The power of the internet has proved to be a highly effective marketing tool for a vast array of businesses in their attempts to promote and sell their products and services. With many companies opting to switch their marketing strategies to harness the power of the web, they now possess the ability to directly cater to their audience’s needs across numerous different digital platforms. As a result of the change in approach, there is a heightened importance for companies to act quickly and consistently in their innovation, with consumers now having more power over their own personal marketing experiences.
“social media” (CC BY 2.0) by Sean MacEntee
Through online marketing, businesses are able to cater directly to their intended target market via promotions, offers, bonuses, emails and social media content. Platforms such as Facebook and Twitter, for example, are vitally important to companies seeking to sell their products and services with prospective customers now able to selectively decide upon the type of advertising that they are exposed to. Whilst there is now, to some extent, an element of choice in what you are exposed to as a consumer, the amount of exposure has increased. For example, new estimates from eMarketer show that the United States will spend more than $129 billion on digital marketing in 2019, which will result in a greater focus on online marketing with the shift away from the traditional television approach becoming increasingly apparent.
Furthermore, the power and influence of online marketing
“online-poker-ranking-reliable” (CC BY 2.0) by Chingster23
One of the biggest benefits with online marketing is the power to bring people directly to your business through clever trafficking. After potential consumers have bought into the service or product on offer following the use of convincing hooks, then they are increasingly likely to return and thus repeat custom will become far more regular. Additionally, traditional approaches have undeniably declined in effectiveness following the growth of online marketing. Digital advertising is predominantly a long-term strategy and, as non-digital revenues are expected to decline due to the shift towards digital, the power and influence of online marketing is only likely to increase as time goes on.
Ultimately, the online marketing sector is flourishing at present as a result of the decline in non-digital approaches. With companies now being able to attract customers through clever online trafficking, the scope for both business and profit growth is heightened. Through clever promotions, bonuses, the power of social media and incentive-based opportunities, businesses are starting to master the marketing potential that the web has to offer.