Moving Forward With a Broken Compass: A Plea to SEOs – searchenginewatch.com/seo The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don’t do it. Always remember there are real people behind the numbers you put into your spreadsheet. Continue Reading On searchenginewatch.com/seo » Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1 – searchengineland.com The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC...
How To Ensure You Consistently Produce High Quality Content – searchenginepeople.com/blog The internet is a funny place. An SEO concept that "works" comes to light and those adopting online marketing strategies jump onto it like a trampoline. Some SEO strategies phase out; posting on article directories for instance. The majority of strategies will work just as well now, as they will in 5 years… Continue Reading On searchenginepeople.com/blog » Measuring Social Media – seobook.com/blog Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?...
5 Ways to Ensure that Your Email Marketing Campaign Doesn't Look Like Spam – searchenginepeople.com/blog Avoid the agitation of having your email be considered spam by following these simple tips Email marketing is an important aspect of any comprehensive marketing campaign. But there are many ways to execute your email marketing campaign that wind up raising red flags with spam filters. Here, we look at several strategies you can employ to help ensure that your email marketing campaign doesnt look like spam and ultimately get you placed on a black list… Continue Reading On searchenginepeople.com/blog » Awesome Frickin' Content –...
How To Get 100% Fool Proof Pretty HTML Email Newsletters Without Any Coding – searchenginepeople.com/blog Mailrox makes HTML email something any small business owner can leverage to help them save money on their email marketing efforts. The benefits of a strong email marketing campaign for small businesses are many. They reduce the time, effort and overhead costs associated with typical B2B or direct-to-consumer marketing campaigns… Continue Reading On searchenginepeople.com/blog » Why SEO Is Like An RTS Game (and why you should care) – seomoz.org/blog Posted by Jayson DeMersThis post was originally in YouMoz, and was promoted to the main blog...
Competitor Research In An Inbound Marketing World – seomoz.org/blog Posted by dohertyjf We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and then over the past couple of years with Panda, Penguin, and the EMD update all rolling out and affecting websites the world over…...
Top Google Website Optimization Resources – searchenginewatch.com/seo From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google. Continue Reading On searchenginewatch.com/seo » SearchCap: The Day In Search, April 26, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing...
Live @ SMX London: Ready, Aim, Fire… Then Retarget! – searchengineland.com If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Fixing the Broken Culture of SEO Metrics – Whiteboard Friday – seomoz.org/blog Posted by randfish As SEO continues to evolve, the metrics that indicate success continue to change with...
Not Your Average Marketing Post: You Can Teach An Old Dog New Tricks – searchenginepeople.com/blog In my later forties I found myself heading into a new career…. Familiar with advertising and a little acquainted with internet advertising, I ventured into the internet media of SEO and PPC. Welcomed with bright smiles and eager faces I bravely walked into an office staffed with employees my children's ages with knowledge and patience I had not witnessed before in my 30+ years working… Continue Reading On searchenginepeople.com/blog » Google Marks Ella Fitzgerald’s Birthday By Giving The First Lady Of Song Her Very Own...
Changes to Facebook Pages: The New Canvas for Mobile Marketing – searchenginepeople.com/blog First the responsive newsfeed, then Facebook Home, and today there were changes to Facebook Pages. If it wasn't apparent that Facebook was serious about being "mobile first" before, it certainly is now. Why change the Pages layout? Over 680 million people access Facebook via a mobile device every month, and people engage with brand pages than they ever did before… Continue Reading On searchenginepeople.com/blog » Getting Granular With User Generated Content – seobook.com/blog The stock market had a flash crash today after someone hacked the AP account &...
800 Best SEO Posts of the Last 4 Years – searchenginewatch.com/seo Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king. Continue Reading On searchenginewatch.com/seo » Transmedia Storytelling: Building Worlds For and With Fans – seomoz.org/blog Posted by gfiorelli1 John loves Batman. He's collected comics since he was nine years old, is proud of owning the first edition of Gotham by Gaslight, and still remembers the afternoons spent watching the...
Google Places For Business Gets Its Own iPhone App For Managing Listings – searchengineland.com Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Google Reconsideration Request Guidelines & Example – searchenginewatch.com/seo Writing an awesome reconsideration request is critical when you’re attempting to...
It's called Googladaption – SEO Essentials for 2013 – searchenginepeople.com/blog Once upon a time I was a very naive, "go with the flow trust everyone" type of a kid. Nowadays I'm quite weary and sceptical towards everything people tell me which is quite hard for me especially being the free spirited Pisces I am. This is called Adapting. I have also had to apply this adaptation process towards SEO because with Google you either adapt or the success of your online marketing could be compromised quite severely and swiftly… Continue Reading On searchenginepeople.com/blog » One Out Of Five “Second Screeners”...
How to To Do Effective Link Building Outreach For Your SEO Campaign – searchenginepeople.com/blog In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most important SEO strategies one can employ. How does one go about implementing effective link building? The best way to answer that question is to look at link building as link earning instead… Continue Reading On searchenginepeople.com/blog » Google Earnings: Q1 Revenue Rises And Paid Clicks Up...
The Legacy of Spam – searchenginewatch.com/seo Link building isn’t as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings. Continue Reading On searchenginewatch.com/seo » The Popularity Factor in Today’s SEO – seogadget.com/blog Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with...
Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood run cold and your hand start to reach for aspirin. "Wait, I need to talk to my developer… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 15, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and...
#Thensome Quiz Some! – seogadget.com/blog Did you miss our latest industry event? Scroll down for a taste of what it was like with our SEO Trivia Quiz! We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco. The night was a success with great contestants, food and tons of drink tokens. There were four teams that battled through the three rounds: SEO, Social and a very tricky Visual round… Continue Reading On seogadget.com/blog » Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been...
4 Steps to Take After a Google Manual Penalty is Removed – searchenginewatch.com/seo The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It’s time to acquire high value editorial links. Here are some of the best methods for doing so. Continue Reading On searchenginewatch.com/seo »
More Evidence That Content Is A Key Search Engine Ranking Factor – searchenginepeople.com/blog There have been 100's of blog posts discussing the importance of content as a ranking factor in the last couple of years following Google's release of the Panda update to their algorithm. However, the importance of content on long tail keyword focused web pages was really brought home to me the other day… Continue Reading On searchenginepeople.com/blog » Google (Finally) Gives EU A Formal Settlement Proposal As UK Mapping Rival Files Anti-Competitive Suit – searchengineland.com Google has formally submitted its antitrust settlement proposal to the EU. Wait,...
Best Practices for Promoting Infographics – searchenginepeople.com/blog With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an infographic submission website, I've seen my share of promotion wins and promotion flops… Continue Reading On searchenginepeople.com/blog » Finding and Building Citations Like an Agency – seomoz.org/blog Posted by Casey MerazThis post was originally in YouMoz, and was...
Where and How to Start with Your Content Creation Efforts – searchenginepeople.com/blog Although it may seem fairly straightforward,I've often found that the best content marketing campaigns usually follow a relatively simple formula when it comes to content creation. The less fuss there is the easier it will be to get content out the door and working in favor of your SEO. Start Gathering Topics One of the biggest complaints I hear from my SEO clients is that they don't know what to write about… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 9, 2013 – searchengineland.com...
SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls – seogadget.com/blog It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see a lot of E-commerce sites many of them make a selection of very similar mistakes that could quite easily be avoided… Continue Reading On seogadget.com/blog » 8 – searchenginepeople.com/blog Post from: Search Engine People SEO...
Penguin 2.0 Forewarning: The Google Perspective on Links – searchenginewatch.com/seo If you’ve been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. Continue Reading On searchenginewatch.com/seo »
Finding and Building Citations Like an Agency – seomoz.org/ugc Posted by Casey Meraz So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors… Continue Reading On seomoz.org/ugc » SearchCap: The Day In Search, April 5, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics – seomoz.org/ugc Posted by Ben Alvord This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents. Warning! Notice that I used the word 'overwriting' above. The method I describe below literally overwrites the referrer which is logged within Google Analytics, similar to how a filter in Google Analytics can modify your data… Continue Reading On seomoz.org/ugc » 13 Essential SEO Power Tools – searchenginewatch.com/seo Looking for a nice selection of SEO power tools that will help diagnose...
Creating Effective Advertising – seobook.com/blog The Atlantic published an interesting chart comparing print advertising spend with internet advertising spend: So, print advertising is tanking. Internet advertising, whilst growing, is not growing particularly fast, and certainly isn’t catching up to fill the titanic sized gap left by print. As a result, a number of publishers who rely on advertising for the lion’s share of their revenue are either struggling, going belly up, or changing their models… Continue Reading On seobook.com/blog » The Best SEO Firms Will Practice What They Preach – searchenginepeople.com/blog The SEO industry, unfortunately, has a relatively negative reputation....
