How to Move Rankings Up On Older, Existing Content – Whiteboard Friday – seomoz.org/blog Posted by randfish Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you've been targeting for awhile, how can you move up to move the needle on your business? Adjusting your existing, quality content can be used...
Qapla'! The Bing Klingon Translator (and get $400.00 off at SES Toronto) – searchenginepeople.com/blog In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of the upcoming release of Star Trek Into Darkness, Microsoft has teamed with Paramount Pictures to help you get excited about joining the crew of the Enterprise… Continue Reading On searchenginepeople.com/blog » Company Logos Come To Google Search Through “Organization Markup” – searchengineland.com Want to have your...
Why the Yahoo! Search Revenue Gap Won't Close – seobook.com/blog In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to set the pretext narrative to later be able to push through a Google deal that might otherwise get blocked by regulators… Continue Reading On seobook.com/blog » Building a Freelance Link Building Team – seomoz.org/ugc Posted...
The Google Mother’s Day Logo Offers 27 Art Variations – searchengineland.com Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border….. Continue Reading On searchengineland.com » The Clients I Can't Afford To Take – seomoz.org/blog Posted by Bill SebaldThis post was originally in YouMoz, and was promoted to the main blog because it provides great value...
Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business – searchengineland.com If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a…. Continue Reading On searchengineland.com » The Clients I Can't Afford To Take – seomoz.org/ugc Posted by Bill Sebald Creating demand where none currently exists is the expertise of a bullshit artist. Some in sales...
Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time – searchengineland.com The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through 2012. The site offers amazing animations such as the growth of Las Vegas and the shrinking of the Columbia Glacier, and you can point it at any […] Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Content Strategy beyond Top 10s – SEOgadget Webinar – seogadget.com/blog We’ve...
Attention Merchants: New Changes To Google Shopping Feed Specifications – searchengineland.com Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and… Continue Reading On searchengineland.com » How Guest Bloggers are Sleepwalking Their Way into Penalties – seomoz.org/blog Posted by James FinlaysonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or...
The Secret Recipe for Viral Content Marketing Success – seomoz.org/blog Posted by KelseyLibertThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online… Continue Reading On seomoz.org/blog » The Ultimate Guide to Multilingual and Multiregional SEO – searchengineland.com When you begin to get into multilingual and multiregional SEO,...
Google Ignites Controversy By Using “Palestine” On Homepage – searchengineland.com Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Create Compelling Content Based on Learning Styles – searchenginewatch.com/seo People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align...
Google Search App With Google Now Breaks Into iTunes Top 10 – searchengineland.com When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 5 Tips to Consider Before Starting an Online Business – searchenginepeople.com/blog In today's tough economy, more people are turning...
Moving Forward With a Broken Compass: A Plea to SEOs – searchenginewatch.com/seo The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don’t do it. Always remember there are real people behind the numbers you put into your spreadsheet. Continue Reading On searchenginewatch.com/seo » Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1 – searchengineland.com The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC...
How To Ensure You Consistently Produce High Quality Content – searchenginepeople.com/blog The internet is a funny place. An SEO concept that "works" comes to light and those adopting online marketing strategies jump onto it like a trampoline. Some SEO strategies phase out; posting on article directories for instance. The majority of strategies will work just as well now, as they will in 5 years… Continue Reading On searchenginepeople.com/blog » Measuring Social Media – seobook.com/blog Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?...
5 Ways to Ensure that Your Email Marketing Campaign Doesn't Look Like Spam – searchenginepeople.com/blog Avoid the agitation of having your email be considered spam by following these simple tips Email marketing is an important aspect of any comprehensive marketing campaign. But there are many ways to execute your email marketing campaign that wind up raising red flags with spam filters. Here, we look at several strategies you can employ to help ensure that your email marketing campaign doesnt look like spam and ultimately get you placed on a black list… Continue Reading On searchenginepeople.com/blog » Awesome Frickin' Content –...
How To Get 100% Fool Proof Pretty HTML Email Newsletters Without Any Coding – searchenginepeople.com/blog Mailrox makes HTML email something any small business owner can leverage to help them save money on their email marketing efforts. The benefits of a strong email marketing campaign for small businesses are many. They reduce the time, effort and overhead costs associated with typical B2B or direct-to-consumer marketing campaigns… Continue Reading On searchenginepeople.com/blog » Why SEO Is Like An RTS Game (and why you should care) – seomoz.org/blog Posted by Jayson DeMersThis post was originally in YouMoz, and was promoted to the main blog...
Top Google Website Optimization Resources – searchenginewatch.com/seo From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google. Continue Reading On searchenginewatch.com/seo » SearchCap: The Day In Search, April 26, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing...
Live @ SMX London: Ready, Aim, Fire… Then Retarget! – searchengineland.com If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Fixing the Broken Culture of SEO Metrics – Whiteboard Friday – seomoz.org/blog Posted by randfish As SEO continues to evolve, the metrics that indicate success continue to change with...
Not Your Average Marketing Post: You Can Teach An Old Dog New Tricks – searchenginepeople.com/blog In my later forties I found myself heading into a new career…. Familiar with advertising and a little acquainted with internet advertising, I ventured into the internet media of SEO and PPC. Welcomed with bright smiles and eager faces I bravely walked into an office staffed with employees my children's ages with knowledge and patience I had not witnessed before in my 30+ years working… Continue Reading On searchenginepeople.com/blog » Google Marks Ella Fitzgerald’s Birthday By Giving The First Lady Of Song Her Very Own...
Changes to Facebook Pages: The New Canvas for Mobile Marketing – searchenginepeople.com/blog First the responsive newsfeed, then Facebook Home, and today there were changes to Facebook Pages. If it wasn't apparent that Facebook was serious about being "mobile first" before, it certainly is now. Why change the Pages layout? Over 680 million people access Facebook via a mobile device every month, and people engage with brand pages than they ever did before… Continue Reading On searchenginepeople.com/blog » Getting Granular With User Generated Content – seobook.com/blog The stock market had a flash crash today after someone hacked the AP account &...
800 Best SEO Posts of the Last 4 Years – searchenginewatch.com/seo Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king. Continue Reading On searchenginewatch.com/seo » Transmedia Storytelling: Building Worlds For and With Fans – seomoz.org/blog Posted by gfiorelli1 John loves Batman. He's collected comics since he was nine years old, is proud of owning the first edition of Gotham by Gaslight, and still remembers the afternoons spent watching the...
It's called Googladaption – SEO Essentials for 2013 – searchenginepeople.com/blog Once upon a time I was a very naive, "go with the flow trust everyone" type of a kid. Nowadays I'm quite weary and sceptical towards everything people tell me which is quite hard for me especially being the free spirited Pisces I am. This is called Adapting. I have also had to apply this adaptation process towards SEO because with Google you either adapt or the success of your online marketing could be compromised quite severely and swiftly… Continue Reading On searchenginepeople.com/blog » One Out Of Five “Second Screeners”...
How to To Do Effective Link Building Outreach For Your SEO Campaign – searchenginepeople.com/blog In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most important SEO strategies one can employ. How does one go about implementing effective link building? The best way to answer that question is to look at link building as link earning instead… Continue Reading On searchenginepeople.com/blog » Google Earnings: Q1 Revenue Rises And Paid Clicks Up...
Keyword Targeting on Twitter: The Right Place, The Right Time – searchenginepeople.com/blog Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products. Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting has catapulted Google to the forefront of direct response advertising online… Continue Reading On searchenginepeople.com/blog » International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich – searchengineland.com Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But...
The Legacy of Spam – searchenginewatch.com/seo Link building isn’t as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings. Continue Reading On searchenginewatch.com/seo » The Popularity Factor in Today’s SEO – seogadget.com/blog Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with...
Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood run cold and your hand start to reach for aspirin. "Wait, I need to talk to my developer… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 15, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and...
#Thensome Quiz Some! – seogadget.com/blog Did you miss our latest industry event? Scroll down for a taste of what it was like with our SEO Trivia Quiz! We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco. The night was a success with great contestants, food and tons of drink tokens. There were four teams that battled through the three rounds: SEO, Social and a very tricky Visual round… Continue Reading On seogadget.com/blog » Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been...
