Dynamic Remarketing Ads: The Future of Google Remarketing – wordstream.com/blog Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care… Continue Reading On wordstream.com/blog » 15 Insider Tips for Creating a Content Creation Machine...
New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week – blog.hubspot.com This has been an amazing week for inbound marketers. Why? Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. And if there’s one thing inbound marketers love, it’s knowing how to calculate our ROI… Continue Reading On blog.hubspot.com » Desktop Wallpaper Calendar: April 2013 (Easter Edition) – smashingmagazine.com We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative...
How to Tell Google Not to Index a Page in Search Results [Quick Tip] – blog.hubspot.com Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index… Continue Reading On blog.hubspot.com » Weekend Favs March Thirty – ducttapemarketing.com/blog/ My weekend blog post routine includes posting...
How To Remove Ugly URL Parameters from Google Analytics Reports – blog.crazyegg.com Is Google Analytics cluttering up your reports with 100′s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s. You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that are appended to the URL of a very important page on the Crazy Egg website — the Welcome Page… Continue Reading On blog.crazyegg.com » Marketing Day: March 29, 2013 – marketingland.com Here’s our daily recap of what happened...
HP Empowers Social Care in Customer-Manned Forums – socialmediaexplorer.com They may not be talked about much, but forums are a driving force in true social media success. Social Media Explorer has experienced the prevalence of forums first hand. When we begin working with a client we create a Conversation Report, which uncovers research on where online conversations are happening around their brand, competitors and industry… Continue Reading On socialmediaexplorer.com » PR and the Airline ‘Fat Tax’: Endless Possibilties – prnewsonline.com/prnewsblog/ Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the...
25 SEO Tools for Links, Keywords and Rank Tracking – marketingtechblog.com We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market… Continue Reading On marketingtechblog.com » Better Ingredients. Better Pizza. Better Social Strategy. – marketingtechblog.com Mind the spelling error and the fact that a fat guy...
5 Big Brand Landing Page Examples [with Critiques] – unbounce.com/blog The big question here is: “Do the big brands produce better landing pages than the average SMB?” Do they utilize professional designers and take advantage of their status and brand image to design experiences that work in perfect concert with their other brand properties (Website, magazines, advertising)? In this post, I’ll look at 5 company’s landing pages and critique what’s good and bad about each of them – and things they might want to throw into an A/B test for optimization… Continue Reading On unbounce.com/blog » High-Speed Coding: Goodbye, Zen...
Facebook Adds Reply to Comment Feature: A Cheer Rises Up Across the Land! – marketingpilgrim.com Take notice, my fine readers, today is a banner day – I’m going to say something nice about Facebook. After years of wishing and hoping, Facebook just implemented replies to comments. Yes, you heard it right. Now you can directly respond to a comment whether it’s first, last or somewhere in the middle… Continue Reading On marketingpilgrim.com » Design Patterns: C-Swipe: An Ergonomic Solution To Navigation Fragmentation On Android – smashingmagazine.com There are 3,997 different Android devices. Your navigation should work with all of...
Build Your Google Analytics Infographic on Visually – marketingtechblog.com We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we’ve researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues to enhance their dynamic infographics as well… check out this great Google Analytics infographic that pulls your weekly stats into a beautiful design… Continue Reading On marketingtechblog.com » Zero Moment of Truth: 8 Steps to Readiness – marketingtechblog.com Late last year I stood in for a colleague to do a presentation...
Share Your Google Analytics Data As An Infographic – marketingland.com Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative – and free – tool by Visual.ly. The New Google Analytics Report automatically delivers an infographic… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » SpeakPipe: Put Voicemail on your Website – marketingtechblog.com If your business doesn’t have the resources to man the phones and respond to every request that comes through your site, you may want to...
Yahoo’s Firefox Toolbar Serving Up Questionable Affiliate Links As Coupons – marketingland.com Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of Yahoo’s Firefox toolbar. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases,…. Continue Reading On marketingland.com » The 3 Keys to Success – ducttapemarketing.com/blog/ Enjoy this guest post from Duct Tape Marketing Consultant Joe Costantino. photo credit: seeveeaar via photopin cc What separates the good from the great in any endeavor? What allows one athlete to compete...
Make a Big Impact on Your Landing Page with a Small Budget Video – unbounce.com/blog Filming yourself? Awkward, yet cheap. (Image source) It seems like almost every respectable, tech-savvy company has a homepage video these days. And while it may be somewhat of a trend, it’s not without good reason. Adding a video to your landing page can produce big results. Like a 64% increase in conversions big… Continue Reading On unbounce.com/blog » How to Sell More by Focusing On Less – ducttapemarketing.com/blog/ Today’s guest post is from Duct Tape Marketing Consultant Sean D’Souza. – Enjoy! Image Credit: Sean D’Souza...
Klout’s New Product Invites Businesses To Get Serious About Social Influence – marketingland.com Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » How User-Generated Content Powers Better Social SEO Results – socialmediaexplorer.com User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online...
How a Pro Marketer Would Sell a Used Workout Machine on Craigslist – blog.crazyegg.com It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get results, you use the same basic techniques. Let’s take a look at some Craigslist ads to see what works. Then try the same techniques on your own sales pages and see if they don’t make a difference. Start with a compelling title Every offer should start with a strong headline… Continue Reading On blog.crazyegg.com » Business to Business Alternative Marketing – marketingtechblog.com One of the opportunities for Business to...
Responsively Retrofitting An Existing Site With RWD Retrofit – smashingmagazine.com Since the introduction of the iPhone in 2007, touchscreen mobile devices have exploded in popularity. They have introduced new problems, new solutions, new interactions, new ways of thinking and, of course, new costs to our clients. The most important question on everyone’s mind — clients and developers alike — is, “How can we provide a great Web experience to our users on mobile?” It All Started With iPhone The mobile Web was rarely considered before the iPhone (mostly because mobile browsers were so bad)… Continue Reading On smashingmagazine.com »...
Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week – blog.hubspot.com Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes it blows my mind to think how far marketing has come just in the last few years — and how those changes just keep on coming… Continue Reading On blog.hubspot.com » Google...
How to Center Align Your Embedded Tweets [Quick Tip] – blog.hubspot.com We love us some embedded tweets. They’re a great way to give your content a little pizzazz, and they help to enhance engagement with it, too — among other use cases. But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer included an out-of-the-box option to specify the alignment of embedded tweets like it used to… Continue Reading On blog.hubspot.com » Microsoft Study: Multi-Screen Behavior And What It Means For Marketers – marketingland.com We all...
