SPONSOR MESSAGE: 2013 Digital Trends Report + MORE

We explored the 3 key stages of tactical international SEO implementation in an earlier post; now its time to hone in on one particular element of multilingual SEO " content.
Without high quality, optimised content, other SEO activity will be defunct. Google has long positioned good content as pivotal to all SEO activity, and recent Penguin updates have placed further emphasis on the need for relevance and user experience over keyword stuffing and black hat techniques…

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Please visit Search Engine Land for the full article.

Posted by LucjanZaborowskiIf you assume your brand is interesting, you will fail.
A couple months ago, Martin Weigel, the head of planning at Wieden+Kennedy advertising agency, came up with a great presentation on how not to fail with your brand marketing. Martin’s basic point was that most people neither know about nor care much for the brands they buy…

Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). It works well, but it can be done to death. Need some examples of how to do egobait effectively? Eight SEO experts weight in with their top tips.

Posted by Erica McGillivrayIt’s conference season! Our inbound marketing conference, MozCon, July 8th-10th in Seattle, is just around the corner, and we often get asked by your our community how to approach your boss, CMO, CEO, etc., about coming to MozCon. You want to know more about the value for you and your company or clients, about how we spend those MozCon dollars, and what you can expect once you’re here…