What are the Wings of Your Marketing Strategy? + MORE

Yesterday, I started reading Nick Carter’s book Twelve Seconds: The Lift Your Business Needs. I love the analogy of a business as flight in the book and Nick describes it thoroughly.
One of the first discussions is lift. NASA defines lift as the following:
Lift is the force that directly opposes the weight of an airplane and holds the airplane in the air…

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers…