The bulk of us that read and blog have regular full time jobs. Many of us do this for fun or as a side hustle trying to make some passive income. I have been an avid reader for a few years and have seen some interesting side hustles over at Budgets Are Sexy side hustle series. This one that I am about to tell you about takes the cake.
A New York marketing firm, Bartle Bogle Hegarty’s Labs (BBH), created a stir at the South by Southwest Music Conference and Festival (SXSW) recently. The festival held in Austin, Texas is geared towards bringing the eclectic music of Austin to the rest of the world. Now that we are in the technology age where we feel the need to be constantly connected to the internet, so in comes the homeless hotspot.
You guessed it, it is a homeless individual walking around with a device that transmits wireless data signals where users can subscribe to and pay for to have access to the internet. The homeless individuals are compensated for their services of carrying around the devices that transmit the signals. Take a look at the homeless hotspot website for more information on some of the homeless individuals.
According to bbh-labs.com they claim that the “volunteers are guaranteed to make at least $50/day for 6 hour day.” Not bad considering they were otherwise homeless. BBH labs would like to roll this out on a broader scale if accepted.
What do you think, is society exploiting the homeless or are we giving them an opportunity they may not have otherwise had? Anyone go to this festival? Anyone subscribe to the internet service provided by one of these individuals.