SearchCap: The Day In Search, June 19, 2013 + MORE

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel…

Please visit Search Engine Land for the full article…

Almost every business owner understands the importance of having a website that looks professional and up-to-date. However, many businesses are still behind the curve when it comes to having a professional Google+ page. Google+ is offering increasing options for local internet marketing, making it possible for businesses to stand out from the crowd by using innovative social media strategies to create an engaged audience…

In previous articles, we’ve looked at the one-sided deal that has emerged when it comes to search engines and publishers. Whilst there is no question that search engines provide value to end users, it’s clear that the search engines are taking the lionshare of the value when it comes to web publishing…

Posted by Patrick Coombe
Overview

In the US and other countries, one of the largest indicators of trust is “the handshake.” Greek history tells us that the handshake originated as a gesture of trust indicating you held no weapons and came in peace.As technology progresses, we do less and less business in person…

Posted by Elizabeth_CrouchThe benefits of attending MozCon 2013 are invaluable: You’ll go home with insightful tips from top marketers, actionable advice from data experts, connections to awesome people in your industry, new friends from the Moz Community, freshly honed inbound marketing skills—and your very own Roger toy…

A public relations strategy is a big part of successful search campaigns. Getting your company’s brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.