Can you imagine a world where you don’t put up any kind of signage to your outlets, or perhaps some store that you have opened without the most minute form of reach-building advertisement for it? In this case scenario, one or two customers might waltz into your shop, perhaps by mistake or by virtue of sheer curiosity, enquiring for a product you do not sell. To avoid exactly this kind of a blunder in the world of the web, we always should implement the use of SEO or “Search Engine Optimisation” in our websites. What is SEO and what exactly is its role in the world of digital marketing?
- The working of an SEO is complicated and easy at the same time. It basically involves making a website that is easy to categorise and find. The world wide web is the biggest advertising platform on the planet. There are more than 13 billion searches on the web each month, and if we even consider a small portion of that 13 billion relevant to the products of your business, it would mean you ending up with huge margins. Primarily, SEO helps in making our web-pages rank higher up in the search engine result page and to retain it.
- Firstly, is understanding how the SEO works. SEO offers quite a significant bit of free advertising. They are basically softwares that crawl web page content, decide upon their relevance, and are text driven. Pay-per-click type of advertisements are very good, and if invested correctly, it offers relatively high return on investment (ROI).
- Through the use of meta tags providing metadata about the HTML document used by search engines when evaluating any website’s content; inbound links or special hyperlinks which are put on other websites to navigate through to your website; by higher usage of relevant and matching keywords and the quality of your content of the webpage, which also decides its ranking; these are all the factors that contribute to how well your SEO is optimized for your web-page.
- By implementation of good SEO, you can make your web-page rank higher in search engine results, thereby increasing traffic to your website. When it comes to e-commerce websites, SEO’s offer the feature of order trackability, which in turn results in building better trust factor and getting better ROI. One of the most cost-effective strategies to marketing, they exist as a double ended relationship beneficiary for both the user and the website.
Thus, to earn higher brand credibility, implementation of SEO when designing and developing your website is a must. For the long term, and to navigate more amounts of traffic so that business flows smoothly, SEO plays a huge role when it comes to digital marketing of any product, company or website.