How to Maximize Audience Engagement and Acquire Feedback + MORE

The bill that is making its way through Washington DC that would require Internet companies to collect sales tax like brick and mortars businesses do is not likely to get through the House of Representatives according to Congressman Bob Goodlatte (R-Va).
Here is the report from WSLS
WSLS 10 NBC in Roanoke/Lynchburg Va
This is important to Internet retailers but it is not likely that it is simply going away any time soon…

Recently I had the chance to sit down with Porter Gale and pick her brain about some smart tips that can help anyone get better at networking.  Her new book Your Network Is Your Net Worth features a cover quote from Sir Richard Branson.  As if that weren’t impressive enough, she is the former CMO of Virgin America and someone who I’ve crossed paths with a few times at events over the past few years…

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In our increasingly voted-on and curated world of social networking and online sharing, quality content is key. As such, more and more brands, marketers and agencies are focusing their efforts (and their budgets) on engaging, informative, and ongoing content marketing. This infographic from Inklyo, investigates how marketers and brands are making the most of their money in order maximize their content ROI…

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One of the common questions I receive from Research Partners focuses on what metric they should use to track and evaluate tests. The tendency is often to want a single metric that defines the measure of success.
While it is important to gather consensus on which key performance indicators, or KPIs, will be used to evaluate tests early, there should never be a reliance solely on a single metric as the gatekeeper of success given your secondary metrics can provide just as much – if not more – insight into your visitors behavior…

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing, and synergistic.
During a business meeting, someone told me to “birddog that information” and I almost collapsed. (On a side note, if you’ve been on-boarded or parachuted into a new office that’s replete with jargon-merchants and you need some comic relief, then you’ll love buzzword bingo…

A couple years ago, I stopped looking for fans and followers. I don’t mean that to say that I didn’t want to continue gaining a following, I just mean that I stopped looking. I stopped being politically correct online. I stopped avoiding conflict. I stopped holding back when I had a strong opinion…

As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers.
Behaviors that contribute to your business objectives like, sales, advocacy, sharing, referrals and repeat business might contribute to your understanding of an “ideal” customers that can be characterized as a persona:
Admin Bob – Influences the CEO on software purchases and cares about price, service and speed…

We’ve all seen the job titles: Social Media Expert, Community Manager, Social Media Ninja. Companies are continuing to pay top dollar to get their social strategies in line. Just how much are businesses willing to pay for implementing social strategies and creating interactive campaigns? The average salary ranges from $80,000 to $110,000 per year…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Porter Gale – author of Your Network is Your Net Worth.

Technology has redefined how we prospect for jobs, meet business contacts, and interview. Whereas I got my first job because the receptionist at the courthouse where my mother worked was on maternity leave, today your recruitment involves analysis of your personal profiles on Google, Facebook, and LinkedIn, group lunches, video chats, and other approaches, as well as the formal interview…

In business or music, there’s always a new twist that can be put on something familiar. You may know something one way so well, that you can’t even fathom it working any other way … and then you see or hear it and you kick yourself for not thinking of it yourself.Related Articles
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It’s a fabulous time to be a content creator! As companies worldwide increasingly turn to creating content to generate leads and revenue, creating enough content has become a priority for most of brands. Great news for content creators, right?
Right, until their first month on the job, and every piece of content is rejects, or worse — gets published and falls flat…

In an interview with Roanoke, VA NBC affiliate WSLS10, Representative Bob Goodlatte says it’s unlikely the Marketplace Fairness Act will pass in the House. The act would require online businesses to collect sales tax even in states where they don’t have a physical presence. The…

Please visit Marketing Land for the full article…

Creating a buzz around a business and getting your target audience interested in your products or services is the first step to building a loyal community. In the short-term, this can lead to increased traffic and sales. In the long-term, this can establish a legion of brand ambassadors who function much like a team of guerilla marketers…