Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner + MORE

We’re gearing up for the biggest social app event of the year: Inside Social Apps Conference & Expo, happening June 6-7 in San Francisco. Expert developers, marketers, analysts, consultants, and venture capitalists will lead sessions on key social app development, advertising, and investment opportunities…

Social advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams…

Emily White, Facebook’s director of mobile partnerships, will now head business and partnerships at Instagram, according to a report from AllThingsD.
The move indicates that the photo-sharing service is moving ever-closer to rolling out advertising and other revenue-oriented features.
The push to monetize Instagram likely drove the Facebook subsidiary’s controversial changes to its terms of service late last year…

While Facebook Ads have helped many businesses, marketers don’t always share the same goals. Some might care about app installs, some might want new fans for their Page, and some might want to increase engagement on their posts. Because each campaign is unique, marketers need a tool that can show them the metrics you care the most about…

Facebook today announced changes to the Ads Manager tool to reduce the number of manual calculations advertisers have to do to understand how well their campaigns are achieving their objectives.
The campaign summary page in Ads Manager, the dashboard where advertisers can view their campaign analytics and edit their ads, now reports metrics that are more relevant to a given campaign…

Twitter Cards, which allow brands to attach “media experiences” to Tweets that link to content, launched in June of 2012 and are already being used by more than 10,000 developers.
Yesterday, Twitter announced the availability of three new types of Card, one of which will allow brands to bring users directly to their app via a Tweet…

The Financial Times (FT) has launched an all-new iPad-focused Web app today, representing its first major overhaul since it launched almost two years ago.
Just to recap, the FT introduced its Web app way back in June 2011, and two weeks later it had notched up a fairly impressive 200,000 downloads.
If you recall, the main reasons given by the FT for dropping its native iOS app was that it had expressed concerns about the lack of data Apple made available around user activity from the App Store…

This morning, as it said it would, gaming giant Zynga turned on Zynga Plus Casino and Zynga Plus Poker, its first real-money gaming sites, letting residents, initially only in the UK, deposit money to gamble online.
Anyone who has visited a real-world casino knows that the odds are stacked against you when you gamble…

As Facebook rolls out its new Timeline design, some users have noticed that there’s no longer a way to display events they’re attending or view the events their friends have RSVP’d to. A Facebook engineer says this is a bug and the company is working on a fix.
In the old layout, users could access an events tab similar to what is currently available on business and fan pages…

Last week, the Daily Dot and the National Alliance for Media Arts and Culture explored the detrimental effects of the Digital Millennium Copyright Act (DMCA) on artists, creators, teachers, fans and other participants of online media
Hard on the heels of that discussion, Slate draws attention to another chilling effect of the restrictive U…

While it seems fairly obvious that corporations would use social media to communicate to the public, the U.S. Securities and Exchange Commission has formally decided it’s OK, according to a new filing today that involves Netflix’s charismatic chief executive, Reed Hastings.
Back in December, SEC staff recommended that Hastings and Netflix be formally charged with failing to use proper disclosure procedure when he shared news on Facebook in June…