Category: Business

What it’s like to work at SEOgadget in San Francisco, and why you should join us. + MORE

Kody
Expanding Your PPC Beyond AdWords – searchenginepeople.com/blog Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% of the search market, an advanced platform, a robust off-line editing tool, and a large online community (I highly recommend #ppcchat on Twitter)… Continue Reading On searchenginepeople.com/blog » How to Use Google Webmaster Tools to Maximize Your SEO...

How to Use Google's Disavow Links Tool the Right Way

Kody
How to Use Google's Disavow Links Tool the Right Way – searchenginewatch.com/seo The Disavow Links Tool used alone isn’t an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here’s how to correctly use the tool. Continue Reading On searchenginewatch.com/seo »  

A $50 Million Bet on Las Vegas Tech Startups + MORE

Kody
A $50 Million Bet on Las Vegas Tech Startups – youngentrepreneur.com How the Vegas Tech Fund plans to help transform the tech scene in Sin City, in part two of our series on Tony Hsieh’s $350 million Downtown Project. Continue Reading On youngentrepreneur.com » Setting Up a Home Office on a Tight Budget – allbusiness.com/ Personal finance expert and author Linsey Knerl tells AllBusiness.com about the best ways for home-based businesses to save money while building a fully functional home office. Continue Reading On allbusiness.com/ »  

SearchCap: The Day In Search, June 7, 2013 + MORE

Kody
How Do Small Businesses Grow Local Inbound Links? – searchenginepeople.com/blog One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well as supply in-house tools to maintain patient loyalty… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, June 7, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Image Extensions:...

Making the Competition Sweat (or, How to Make Giveaways Work Harder) + MORE

Kody
How Business Listings Are Made – Whiteboard Friday – seomoz.org/blog Posted by David MihmAs a local business owner, it’s important for your business to be listed in Google’s search results. But how do you fix your business listing if the information is incorrect? In this week’s edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings… Continue Reading On seomoz.org/blog » When It Comes to Favorite Tech Companies, Google Ranks #1, Apple #2 & Facebook #3 – searchengineland.com When ranking the favorability of tech giants Google, Apple and Facebook,...