Beverage Ads Dominate Consumer Goods Category on Mobile + MORE

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about…..

Consumers will use their tablet to shop for clothes and their smartphone to search for a local restaurant but what about those small but important things in life such as toilet paper, milk and cat food?
Millennial Media set out on a mission to discover the links between consumer goods and mobile and the time has come to reveal the results!
It all begins with incredible growth…

Rocky Balboa. Susan “I Dreamed a Dream” Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I’m trying to say is … no one can resist an underdog.
Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue…

Today’s post is all about how small, daily improvements can help you build an outstanding business.
If you found toast dull and uninspiring, you wouldn’t have it for breakfast every day. You’d try something new. You’d mix things up a bit. The thing is, it’s easy to change what you have for breakfast…

  

In my previous article on Smashing Magazine (“Understanding the Difference Between Typography and Lettering”), I wrote about how understanding type terminology can help us better appreciate the arts of typography and lettering. This article again deals with terminology, probably more specifically than most designers are used to, and the title gets to the heart of what I’m communicating in this article…

An argument has emerged between a high school friend and me about what the first rule of writing is. She insists it was Layne Tackett’s freshman English class where we learned the K.I.S.S. rule, or keep-it-simple-stupid, was the first rule of writing. I argue that it was Jeanne Williamson’s sophomore one in which we learned what I think is the No…

I get asked lots of questions about tools, tactics and networks these days. People want to know what to join, what path to take, what new thing is going be hot.
photo credit: fabiogis50
The answer I find myself giving is almost always the same. The way you make decisions about such things is to ask yourself this question –  Is it good for my customer?
If you can use any tool or make any decision with your customer in mind, you probably can’t go wrong…

Bubbles are a great place to act as a contrarian because it’s a matter of time before the tide shifts in the other direction.Related Articles
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In design, color is as important as words for conveying your brand’s style and personality.
But there’s more to choosing a color palette than simply picking your favorites or trying to stand out from the competition.
Consumers have different expectations for different industries. Sway too far off that beaten path, and you may lose people because you don’t “look” like they expect you to look…

Guess what WordStream readers?Our own Larry Kim is scheduled to speak at the upcoming 2013 Interactivity Digital Conference in South Beach, Florida! Larry’s session, “Reeling Customers in with Remarketing,” will cover the advantages of remarketing and top techniques for conducting a stellar remarking campaign…

This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!
Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers…