10 Tips to Energize Boring Copy (And Increase Sales by 30%) + MORE

  

A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you.
So, to distinguish itself from the unwashed masses, your website not only needs remarkable content, but also has to be innovative yet functional…

Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook…

Please visit Marketing Land for the full article…

As you know, we rarely run guest posts but today I’d like to welcome best selling author Jay Baer to TopRank’s Online Marketing Blog.  Jay’s new book, Youtility, is lighting the bookseller charts on fire and has offered an excerpt for your reading pleasure. 
After meeting Jay about 5 years ago at SXSWi, it’s been a pleasure to see his rise as a digital marketing powerhouse keynote speaker, consultant and all around great guy…

This post comes from our Analytics Channel Sponsor iJento whose mission is to help marketers turn fragmented data into unified, actionable customer intelligence that accelerates their business.
Clearly Big Data is one of 2013’s biggest topics.
It’s all we hear about at every conference. It’s all vendors seem to want to talk about…

Sometimes, it pays to do fewer things.

Fewer missed deadlines equals more trust.
Fewer dodged decisions equals more respect.
Fewer unfinished projects equals more clarity.
Fewer broken promises equals more belief.

Maybe we could all achieve a lot more, by finding ways to do less?

Mobile optimization is changing not only how people communicate with each other, but how they live, work and shop.
As you may already know, the growth of mobile device use has spread like wildfire in recent years. Experts believe the number of mobile devices will reach 7.3 billion by 2014, confirming there’s a mobile revolution underway…

As the deadline to migrate to Enhanced Campaigns looms ahead (it’s in 12 days!), advertisers are becoming increasingly anxious about how these new features will impact their paid search accounts. Here are the answers to some of my clients’ top five most frequently asked questions about Enhanced Campaigns:Q: How do I determine my bid modifier for mobile?A: If you’ve advertised on mobile devices in the past, take some time to segment your performance by device and assess your mobile success…

If you’re serious about marketing, then every word of copy has only one purpose: persuade the reader to take the next step in the sales process.
The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next step, the copy must steer the prospect toward buying…

Our clients, Swipp are continuing to extend and expand the functionality of their social intelligence platform each day! Today, they’ve launched Swipp Email Insights – a fantastic way to garner sentiment and feedback via email.
With Email Insights, you get

Increased Engagement – Inviting response mechanism encourages customer interaction and a deeper engagement with your product or service…

One key part of being a great inbound marketer is understanding how — and why — other people think and act the way they do. Think about it for a second. How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? How can you personalize content to reach the right people if you don’t know what type of content they would like, and why they would like it?
Before you start jumping into all the tactical nitty gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain…

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Want to know the secret to always running successful tests?
The answer is to formulate a hypothesis.
Now when I say it’s always successful, I’m not talking about always increasing your Key Performance Indicator (KPI). You can “lose” a test, but still be successful.
That sounds like an oxymoron, but it’s not…

KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk.
Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data…