A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you.
So, to distinguish itself from the unwashed masses, your website not only needs remarkable content, but also has to be innovative yet functional…
Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track
Please visit Marketing Land for the full article…
Optimizing With Youtility – Free Tools to Better Understand Your Customers and Create Marketing That Matters
After meeting Jay about 5 years ago at SXSWi, it’s been a pleasure to see his rise as a digital marketing powerhouse keynote speaker, consultant and all around great guy…
Clearly Big Data is one of 2013’s biggest topics.
It’s all we hear about at every conference. It’s all vendors seem to want to talk about…
Sometimes, it pays to do fewer things.
Fewer missed deadlines equals more trust.
Fewer dodged decisions equals more respect.
Fewer unfinished projects equals more clarity.
Fewer broken promises equals more belief.
Maybe we could all achieve a lot more, by finding ways to do less?
As you may already know, the growth of mobile device use has spread like wildfire in recent years. Experts believe the number of mobile devices will reach 7.3 billion by 2014, confirming there’s a mobile revolution underway…
The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next step, the copy must steer the prospect toward buying…
With Email Insights, you get
Increased Engagement – Inviting response mechanism encourages customer interaction and a deeper engagement with your product or service…
Before you start jumping into all the tactical nitty gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain…
Want to know the secret to always running successful tests?
The answer is to formulate a hypothesis.
Now when I say it’s always successful, I’m not talking about always increasing your Key Performance Indicator (KPI). You can “lose” a test, but still be successful.
That sounds like an oxymoron, but it’s not…
Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data…