Did you know that Instagram has various inbuilt features that can upgrade the quality of the videos you post? Yes, you don’t have to be an expert videographer. Just upload a basic video (10-60 seconds long) and the app will make it look like the ones you see on corporate accounts like Starbucks, Reebok, and McDonald’s.
By the way, in case you didn’t know, Instagram stories are the new trend. Some people even rate IG stores higher than YouTube. This is the best opportunity to step in and influence your audience without having to shed thousands of dollars on advertising. This post is intended to share with you some tips to create an awesome Instagram video about your company.
Here’s What You Need to Do to Create an Awesome Instagram Video About Your Company
1) Use Adobe Media Encoder
A media encoder is a software for your PC that allows you to ingest, transcode, output, and publish your video in any format you desire. It’s true that Instagram does the filtering and video processing for you, but you have to feed the right format to get a better overall output (meaning, make your video look stunning and captivating). This is a paid application but you can get started with a free trial version.
2) Make the best of a free app like RenderForest
RenderForest is a free application perfect for those with no background in video editing. You can choose from thousands of ready to use templates, add text, add voice and create a unique Instagram video. Moreover, Renderforest is perfect for small business owners who wish to run Instagram marketing campaigns without spending a cent.
3) Learn from Gary Vaynerchuk
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Gary Vaynerchuk is a Belarusian American entrepreneur popular for posting loads of motivational content on his social media accounts. In his book Thank You Economy, Gary unlocked the secrets of modern-day marketing. It’s great to see him implementing the concepts–in real life– that he talks about in his books. You can emulate certain elements from his IG account.
4) Learn the basic concepts of self-branding from Kim Kardashian
If your audience or buyers comprised mainly of women, you can learn the concepts of self-branding from someone as successful as Kim Kardashian. Apart from having great marketing skills and her extravagant physical appearance, Kim, in real life, is an ordinary woman. However, she gets the little things right. She is bold, authentic, relentless, and unique. I don’t think these traits can be bought; though you can develop them as you take your IG marketing further.
5) Instead of boasting or bragging about yourself, tell a story
This is very common among newbie Instagrammers. Most often, they fall into the trap of attracting an audience by showing how great their life is. But, the audience in 2020 is smarter than you think. They want pure value. So, do not post product videos until you have something to offer in the same clip.
Summary
I hope you learned something new from this post. Before you go ahead with your Instagram marketing campaign, the latest research by Pew Research Center survey of the U.S. confirms that even with Facebook and YouTube dominating the social media space, young adults (aged 18 to 24) gravitate more towards Instagram. I hope this stat helps you with your decision to create an Instagram video for your company.