5 Low Cost and Innovative Ways to Create Buzz for Your Business

In today’s fast paced world, it’s hard to capture people’s attention. It seems as though people’s attention spans have gotten shorter, but the truth is that there is just too much information out there. Getting your business noticed by the right demographic isn’t rocket science, but it does take a little creativity. Even the most minuscule misstep, like making a sign or advertisement too wordy, can mean getting customers or not. In the 21st century, it’s survival of the fittest for many small, medium and even large businesses. The question then becomes, how do I maximize profits without going all in on marketing? Here are 5 low cost and innovative ways to create buzz for your business.

1. One great way to garner a little attention for your business is to start a guerrilla marketing campaign. These campaigns are great, because they cost virtually nothing and they get people talking. Guerrilla campaigns also have the capability to spread exponentially on social networks and the blogosphere. A campaign like this can be as simple as putting up flyers, posters or stickers around different cities with the address to your website. You can also arrange a social event in a large public space, like a pre-orchestrated dance performance with all the performers wearing t-shirts with your business’s logo. The key here is to get noticed by as many people as you can and it should be experiential, meaning people should actually have fun participating.
2. Another great way to get noticed is to hold some sort of contest. There is nothing better than getting something for absolutely free. Create some sort of contest that follows in the vein of what your business does. Get the word out about it on social networks. Offer your product or more as the prize. The best part about this method is that people will most likely send it to all their friends. As a business, all you have to do is put it out there.
3. Viral videos are also a great, low cost way to get buzz. Make the video yourself or have your customers make it for you. You can even incorporate this idea with the contest idea; whoever makes the best viral video wins. Viral videos are great because they are like a free commercial that reaches a global audience, especially if they are shared by millions of people. They key to making a successful viral video is to make it creative, fun, interesting and quirky. Adding a cat would help too; everyone loves cats. Many infographics show that the statistics for exposure to your brand is enormous from viral videos.
4. If you have a storefront or a brick and mortar establishment, a great way to get buzz is to have a creative window display. Many local artists would be willing to offer their services just for the exposure. Make it bright and wild, and it’s sure to get attention from not only the community, but also people taking pictures and uploading them onto many of the social networks.
5. Starting a blog can also help your business get buzz. A blog that is updated daily with relevant content can pique the interest of consumers. If the blog is interesting enough, people will keep coming back. One of the keys to brand awareness is keep people coming back and experiencing your brand. This is what big corporations spend billions on annually with major primetime advertising. The more exposure, the more chances of gaining a possible customer.