YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week + MORE

This is just a very quick announcement.
I tried a brand new advertising idea a couple of months ago, here on Jim’s Marketing Blog. The idea was to allow readers to have a small ad inserted into the bottom of a blog post. That way, their ad would not only be seen by everyone who reads the post, but the thousands of other people who get this blog via email and feed readers…

It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry that social media may lose the personal touch it had in its younger years…

Within a roughly 48 hour period Google got two big helpings of bad news. According to the Canadian newspaper Financial Post, the country’s Competition Bureau is preparing to launch a formal antitrust investigation into Google’s Canadian business operations. The scope and precise focus…..

Today marks the start of Conversion Centered Design (CCD) week, which includes today’s “Ultimate Guide”, plus 4 more great posts. Together they’ll show you how to apply design and psychology principles to increase the conversion rates of your landing pages.
To give you an overview of what we’ll be covering, check out this list of CCD goodness:

Monday (today): A free ebook “The Ultimate Guide to Conversion Centered Design” – (68 page PDF)
Tuesday: 5 Conversion Insights You Wish You’d Known
Wednesday: 25 Landing Page Designs Critiqued for Conversion
Thursday: How to Design Call-to-Action Buttons That Convert
Friday: 10 Killer Posts on Conversion & Design

To give you a taste of what’s in the ebook, I’ll introduce the concept and share some of the enlightening case studies and experiments that are included…