Yahoo Narrows Focus By Cutting Yahoo Kids, Upcoming, Yahoo Deals & More + MORE

Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales.
Now it might be tempting to conclude that what I referring to is a lack of sales, but what I’m really getting at is a misunderstanding there’s actually a distinction between sales and marketing…

Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building…

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What adjectives would you use to describe Google as a company? Maybe cool, inventive, forward-thinking, a fun place to work. How about Yahoo? I’d go for old fashioned, stale, boring, strict.
That’s why Yahoo hired former Google exec Marissa Mayer last summer. They want Yahoo to sound more like Google, but Mayer’s first few weeks in the office did little to improve the company’s image…

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from SlickText.com. In addition, SMS coupons are ten times more likely to be redeemed and shared than mail or newspaper coupons. Almost all text messages are read within the first five minutes, they claim, which makes sense as the average person checks their phone over 150 times per day…

  

With a phone or tablet in your pocket, you get instant access to a huge variety of podcasts — both audio and video. They keep you entertained while you’re commuting or on a long plane ride, and they provide useful information that you can integrate into your daily routine as a Web professional…

Fear is a major stumbling block for many business owners. It causes them to make decisions, which seriously sabotage their chances of success.
The business implications of fear
Here are just some of the ways that fear changes the decisions and actions of small business owners:

It causes them to do what’s safe, rather than do what’s right…

We’ve all heard the mantra, put your marketing message where your prospects will see it.
But do we take the time to understand our prospects? Or do we make a lot of off-base assumptions?
According to Technorati’s 2013 Digital Influence Report, we may be missing the mark. Take a look at this infographic, revewing the findings in that report…