What Is Your Content Giving? + MORE

  

Since the introduction of the iPhone in 2007, touchscreen mobile devices have exploded in popularity. They have introduced new problems, new solutions, new interactions, new ways of thinking and, of course, new costs to our clients.
The most important question on everyone’s mind — clients and developers alike — is, “How can we provide a great Web experience to our users on mobile?”
It All Started With iPhone
The mobile Web was rarely considered before the iPhone (mostly because mobile browsers were so bad)…

The rule of reciprocation says, essentially, you must not take without giving in return. We are programmed as human beings to know this. ”There’s not a single human culture that fails to train its members in this rule,” psychologist Robert Cialdini told NPR in November. Alix Spiegel’s story then even discussed experiments with tipping and charities by distributing return address labels that showed when a gift is included in the transaction, the amount of tips, purchases or donations go up…

No matter what you want to achieve, everything you need is within your reach.
The books you need are within your reach
There are countless books, written by people who have overcome whatever challenges you are facing now. Many of the classics are available for free online, such as Think and Grow Rich by Napoleon Hill…

Facebook Gifts is a relatively new feature that allows businesses to offer up their products as gifts which can be purchased by Facebook users for their friends. This can be a great way to increase both your business’s exposure and sales through Facebook. In this post, we’re going to look at why you should try it if you have a product to sell, how it works, and some best practices…

With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.
Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine…

Now what would be REALLY interesting is if there were actual video of Grumpy Cat beating Al Gore but no such luck. Instead we have to settle for this infographic from the folks at the Salesforce Marketing Cloud by way of Adweek.
I will make the incredibly uncool admission that I have never attended any SXSW outing so I can’t totally grasp what this means…

The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media” report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding,…

In all likelihood you’re familiar with the term “bucket list” made extremely popular from the 2007 Morgan Freeman, Jack Nicholson film by the same name.
photo credit: peasap via photopin ccI hear this concept, making a list of all the things you want to do before you die, tossed around in entrepreneurial circles frequently and it occurred to me that there’s another kind of bucket list that actually might be more important in business…

To be an inbound-focused nonprofit organization, you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters. This content should help you connect with your audience on a personal level, encourage them to support your organization, and spread your mission within their own network of friends, family, and colleagues…

If you’re looking to build a lead capture landing page, it’s not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn’t perform well.
Instead, follow these 15 steps and create a high performance landing page designed specifically for gathering leads…

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Scott Stone, Advertising and E-Business Manager, Cisco-Eagle, submitted a form field page for live optimization on a recent Web clinic.
Unfortunately, we do not have time to optimize every submission live on Web clinics, and did not get to this submission.
So, we’ll offer some optimization suggestions in today’s MarketingExperiments blog post from Adam Lapp, Associate Director of Optimization and Strategy, MECLABS, to give Scott’s team specific suggestions while providing examples how these form field optimization principles can be applied in a real-life setting and hopefully spark some test ideas for your own forms…

 I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations). I think this is a question that all marketers and SEOs are having to grapple with as SEO evolves. On the one hand, it’s getting harder and harder to rank in the SERPs with low-quality content and spammy links, making real content marketing much more important; on the other hand, the value of the link as we know it is slowly being devalued relative to social currency and co-citation, which owe a lot to word of mouth and good PR…

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