The Ultimate Guide to Multilingual and Multiregional SEO + MORE

Posted by KelseyLibertThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online…

When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in…

Please visit Search Engine Land for the full article…

Posted by James Finlayson
How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic is as dangerous as those it replaced.

Note: I’m not about to say that ‘all’ guest posting is bad – in the same way not all directories are automatically spammy…

Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign.
Whether you feel you're paying too much per conversion or if you think you've hit that sweet spot, there is still always room for improvement!
Below are 8 ways you can improve your advertising ROI by lowering your cost-per-conversion:
1…