Talking Salesmanship: John Carlton on the Art of Feeding a Hungry Crowd + MORE

Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basement? In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent the largest demographic in the United States…

You may bristle at some of the ideas covered in this interview.
If you do,  it’s a really good sign you need to pay extra close attention.
Why?
This interview digs into one of the most important (yet distasteful to many) concepts you have to understand to be a successful marketer:
Salesmanship…

As the LA Times has also reported, a random group of Twitter users are unable to send out tweets from the web because they’re getting a “Let’s get started” content box in the spot where they’d normally be able to to write and send a tweet. And these folks are none too…..

There are a number of things, which motivate people to buy from you or hire your services. This post covers maybe the most important. It’s for those of you who sell products or services to businesses.
Selling your products or services to businesses
7 years ago, I recorded a very successful audio program, which shows you how to motivate yourself and how to motivate others…

Quality Score: Is it the be-all-end-all of AdWords metrics, or no big deal? You’ll get a different answer depending on who you ask. Proponents believe Quality Score is a good measure of the health of your account – high scores tend to correlate with lower costs and better results across the board…

The newest version of Google Maps was an invite only affair until yesterday. Now anyone can opt-in to get the new map experience.
If you haven’t seen what this latest version looks like and does here is the video from May that Google put together.

And for you iOS users out there 9 to 5 Mac reports
In line with last week’s expectations of an updated Google Maps app, Google has begun rolling out version 2…

The idea of making online content that is useful to people as well as easy to find and share applies to any organization whether it’s a B2B software company, a non-profit association or a government organization. There’s so much information being produced and promoted plus a growing array options for consuming content that standing out can be a real challenge…