More and more people are moving from traditional marketing to internet marketing. Toronto small business owners are going for internet marketing because the results are measurable. Several online tools will tell you how your marketing campaign is doing. Having this information is important because you will be able to change your strategy, to change or improve your product, or to target a different demographic group. With traditional marketing such as newspaper classified ads and television and radio adverts, there is no way of knowing how the audience is influenced by the adverts. (more…)