Small businesses typically don’t have much of a budget for branding and marketing. It is the sort of thing that’s really hard, because a lot of traditional marketing media is expensive. TV spots, radio broadcasts and widespread posters are expensive, eating away at the company’s money when it could be better spent elsewhere. However, there are ways to help people find out more about the products that are on sale without necessarily having to spend a fortune to do so. The first thing to do is to look at all the potential alternatives. For example, online marketing avenues are much cheaper. An account on a...
Making Your Small Business Marketing Dollars Go Further by Generating Word-of-Mouth, Referral and Repeat Business Relationship building is possibly the most effective way to market a small business these days. This is part one in a two part series that will give you a ton of ideas about how to market your small business through generating word-of-mouth, referral and repeat business: Combat the clutter that your clients and customers filter out every day. We are so bombarded by marketing messages. Not one of us doesn’t experience information overload – nearly every day. There isn’t a lack of information out there about...
Whether you are a small start-up with just a handful of employees, or a large enterprise, your employees matter; and so does their privacy. Many small businesses, especially fledgling start-ups, sometimes fail to consider the network security and of securing their intranet or HR systems. Just in the same way as protecting online shoppers from credit card fraud, companies need to protect your employees from unscrupulous colleagues. Your HR systems contain sensitive information such as salaries and bank details; if it’s web-based, you absolutely must have HTTP Secure. Thankfully with SSL renewal being so simple these days, this can be...