Customer service is crucial when running a business; get it wrong and the impact can be disastrous.  Average customer service is unremarkable, poor customer service can irritate and create a backlash that will increase negative PR, and outstanding customer service will be applauded.  Investing in systems, processes and training to ensure that your customer service is exceptional may seem a frivolous extra but undoubtedly will save your business money in the long term and enhance your business prospects. Ways to make good customer service profitable Invest in the right people: Staff are a business’s most expensive and valued commodity, and...