At Your Marketing Lab, we offer a free email course that’s all about how to create a consistent core message that resonates with your ideal customer or client. Why is this important? We are so over-marketed to these days (you might have noticed), that only the clearest, most compelling messages make it through – and even more importantly – move us to action. Below are a few of the main points covered in that course, summarized? 1. Marketing is really about a continuous conversation you are having with your customers, prospects, vendors, and partners. In fact, every point of contact your business has with the outside...