While many companies may be placing the majority of their marketing efforts into bringing in new business, it is perhaps even more important to maintain the interest of customers after they have made an initial purchase. With any luck, doing so will help to establish a loyal base of clients and boost your long-term profits. There are many ways this can be done. Here’s a look at some of your options: Loyalty schemes Running a loyalty scheme is one fantastic way to ensure that your business’s customers have the incentive to buy your goods and/or use your services time and...