When it comes to running effective marketing campaigns, too many businesses seem to assume that within the unfolding expanse of what we know as Internet history, email sits somewhere between the brontosaurus and the dodo — it may not have died off in the early days, but its death is inevitable. While the flash and dazzle of social media’s marketing potential and promise shouldn’t be ignored, choosing it in lieu of email is a big mistake. Email, it seems, isn’t going anywhere, and the businesses that utilize it effectively aren’t either. But what does an effectively run email marketing campaign...