How to Create an Efficient Business Plan

Writing a business plan is a daunting task, but one that is essential. A well-written business plan can mean the difference between success and failure, according to Rohit Arora, a contributing writer for Fox Small Business Center. A business plan can provide you with blueprints to help you navigate through the business world while helping potential investors and lenders to understand your business approach and your plan for success. Your business plan, like your business, is forever evolving. It needs to be constantly reworked in order to remain relevant to your changing business strategy. If you’ve been toying with the...

Clear Compelling Marketing

At Your Marketing Lab, we offer a free email course that’s all about how to create a consistent core message that resonates with your ideal customer or client. Why is this important? We are so over-marketed to these days (you might have noticed), that only the clearest, most compelling messages make it through – and even more importantly – move us to action. Below are a few of the main points covered in that course, summarized? 1. Marketing is really about a continuous conversation you are having with your customers, prospects, vendors, and partners. In fact, every point of contact your business has with the outside...